Upon launch, the SpotHero feature will be available in more than 50 major markets throughout the U.S. and other parts of North America, and should be as easy as saying, “Hey Google, book parking.” The functionality depends upon SpotHero’s end-to-end parking mobility platform known as HeroConnect, which allows for automotive, transportation, and technology companies alike to offer parking reservations and transactions in their native platforms.
“By working with the Google Assistant to bring voice-activated parking to drivers, we see huge opportunities to improve not only the parking experience, but the driving experience overall,” said SpotHero’s chief product officer Anthony Broad-Crawford. “At SpotHero, we built our parking mobility platform, HeroConnect, to make parking frictionless for drivers on whatever device they choose and to make integrating with our platform as easy as possible for our partners.”
SpotHero has worked alongside Google for quite some time, and boasts being a top-ranked app in the Maps and Navigation category of Google Play. In October 2017, the app served as a partner for Pay with Google, making it easier still for drivers to efficiently pay for their parking and be on their merry way. Of course, SpotHero doesn’t work exclusively with the Android family — in fact, the app is currently running a promotion that allows you to save 20 percent off parking fees when you use Apple Pay.
Parking has become something of a hot topic in the auto industry, with BMW recently acquiring Parkmobile. The move, the automaker said, will help address urban mobility issues, particularly in the realm of traffic — around 30 percent of most gridlock is said to be caused by folks looking for parking spaces. But with help from folks like SpotHero, this could soon change.
