E3 isn’t dead just yet as ESA plans physical show for 2023

By Cristina Alexander Published June 7, 2022

Geoff Keighley’s Summer Game Fest, as well as other digital gaming showcase livestreams coming this summer, have proven that the gaming industry doesn’t need E3, which was canceled this year for the second time in two years to reduce health risks associated with the COVID-19 pandemic. However, the Entertainment Software Association (ESA) is telling everyone not to count it out just yet. Gaming’s governing body has announced that E3 will be returning in 2023.

ESA President and CEO Stan Pierre-Louis said in an interview with The Washington Post that E3 2023 will combine both in-person and digital elements. He attributed the success of last year’s virtual E3 to the expanse of its reach to fans and journalists around the world who couldn’t afford to fly to Los Angeles for the convention or couldn’t attend it for other reasons. He added that people still want to connect and network with each other in person.

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“We’re excited about coming back in 2023 with both a digital and an in-person event,” Pierre-Louis said. “As much as we love these digital events, and as much as they reach people and we want that global reach, we also know that there’s a really strong desire for people to convene — to be able to connect in person and see each other and talk about what makes games great.”

Despite E3 2023 being a combination of an in-person event and a virtual one, the convention’s success will depend on whether major game companies will attend it or not for financial reasons. For example, Sony pulled out of E3 in 2019, and has been doing well with its State of Play presentations. Meanwhile, Ubisoft has been hosting Ubisoft Forward for two years and it didn’t return to E3 last yea, Nintendo has been hosting Nintendo Direct streams even before the pandemic forced E3 2020 to get canceled, and Sega has been hosting its Sonic Central streams since last year (even though they’re shorter than streams from other companies).

Even so, Pierre-Louis said that there’s still room for E3 as a traditional in-person event, as well as an avenue for people to participate in it virtually when they can’t physically be there due to circumstances beyond their control. “Combining those two, I think there is a critical element of what we think E3 can provide,” he said.

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Cristina Alexander

Gaming/Mobile Writer

Cristina Alexander is a gaming and mobile writer at Digital Trends. She blends fair coverage of games industry topics that…

Gaming

Nintendo confirms that it won’t be part of E3 2023

Pikmin and Bulborb in Pikmin 4.

Nintendo has confirmed reports that it won't be participating in E3 2023, meaning the gaming trade show will be missing one of its key vendors when it returns in-person this June.
"We approach our involvement in any event on a case-by-case basis and are always considering various ways to engage with our fans," a Nintendo spokesperson said in a statement to The Verge. "Since this year’s E3 show didn’t fit into our plans, we have made the decision to not participate. However, we have been and continue to be a strong supporter of the ESA [Entertainment Software Association] and E3."
After taking 2020 and 2022 off and being digital-only in 2021, this year was supposed to mark the grand return of E3, which was once a dominant game industry trade show that attracted every big video game company. Although Sony hasn't participated since 2019, it still came as a shock in January when IGN reported that both Nintendo and Microsoft would not be attending E3 this year as well. It appears that the report is true, as Microsoft has not confirmed any E3-related events outside of its independently run Xbox & Bethesda Games Showcase.
Nintendo skipping E3 2023 not only takes away a vendor that dominated the show floor in previous years, but also raises questions about whether or not the company will hold an exciting Nintendo Direct around then. While Nintendo typically holds a big showcase with lots of first-party game announcements around June every year, in 2022 it only held a third-party driven Partner Showcase in June. Now that we know it won't be at E3 2023, we're left to wonder when exactly then next big Nintendo Direct will be.
E3 2023 will take place between June 13 and June 16, but don't expect Nintendo, Sony, or Microsoft to have a big presence there.

Gaming

Here’s what E3 2023 could look like without Sony, Nintendo, and Microsoft

Playstation character wall at E3 2018

Let's start with the good news: E3 2023 will be held in its in-person format once again after three long years of digital events necessitated by the COVID-19 pandemic, this time with ReedPop at the helm. The bad news is that Sony, Xbox, and Nintendo -- gaming's "Big 3" -- may not show up at the industry’s biggest convention this summer.

This is according to a report from IGN citing multiple sources, who claimed the companies won’t be a part of the show or make appearances on the floor at the Los Angeles Convention Center in any way. Their absence from this year’s E3, especially Nintendo’s, may come as a shock to the gaming community, but it's not such a surprise when looking at the past few iterations of E3. Even before the pandemic locked everyone down in 2020, Sony and Xbox had been hosting their own E3-style livestreams, so it was more likely they would do it again this year anyway. Nintendo, on the other hand, managed to show off its upcoming games via Nintendo Direct streams and at its booth, console kiosks and all.

Gaming

Summer Game Fest returns just before E3 2023 next June

The official artwork confirming Summer Game Fest's return on June 8, 2023.

Geoff Keighley has confirmed when Summer Game Fest will return in June 2023. It will begin with a live kickoff show on June 8, 2023, placing Keighley's game announcement alternative less than a week before E3's grand (intended) 2023 return.
Unlike past years, Summer Game Fest Live Kickoff 2023 will feature a live audience, like Geoff Keighley's The Game Awards. It will take place in the YouTube Theater at Hollywood Park, with tickets going on sale in early 2023. It will still be livestreamed across platforms like YouTube and Twitch, though. It's currently unknown who's participating, how long Summer Game Fest will run afterward, or if it will feature a Summer Game Fest Play Days-like element for fans. Still, Keighley says all of that info will be revealed ahead of the event next year, teasing what people can expect.
"In keeping with tradition, we'll have tons of exciting announcements from the developers that are pushing the games industry forward, and will once again highlight other publisher digital events, demos, and more surprises to be announced in the coming months," Keighley says in a press release.
That June 8 start date, and the other Summer Game Fest events likely to follow, put Keighley's show just ahead of E3 2023. The ESA and ReedPop plan to bring E3 back between June 13 and June 16, 2023. With five days of lead time on E3, Summer Game Fest can coexist with the long-running gaming conference and encompass the plethora of publisher showcases that tend to precede E3.
Geoff Keighley made it clear that he wants Summer Game Fest and E3 to coexist for a while. "We've had extensive conversations with ReedPop about E3," he said in an interview with Epic Games Store. "I think it'll kind of fit together and flow kind of from what we're doing into what they're doing and stuff. E3, to me, is this kind of master brand that represents gaming news in June."
With the start date of Summer Game Fest confirmed, the coexistence of these two summer gaming events is a reality. Summer Game Fest returns on June 8, 2023.