Mercedes-Benz to kill Maybach in 2013

By Andrew Couts Updated November 28, 2011

maybach-62-s

Riding in the lap of luxury is about to get a little more cramped: Mercedes will reportedly kill its super-high-end Maybach brand in 2013, according to company insiders who spoke with AutoWeek. The gold-colored void will be filled with a new, higher-end S-class.

The reason for the allegedly impending death of Maybach is, of course, lower than expected sales of the Maybach 57 and Maybach 62, each of which cost between $375,000 and $430,000, respectively. The company had originally hoped to sell at least 800 Maybach models a year. Last year, the company sold fewer than 200 Maybachs worldwide.

“We’ve come to the conclusion that it is better to cut our losses with Maybach than to continue into an uncertain future with a brand that has failed to live up to original sales expectations,” said AutoWeek’s source. “Plans are already in place to fill the void left by the axing of the Maybach 57 and 62 with the next-generation S-class, which will be offered in three wheelbase variations and six different body styles, including a top-of-the-range S600 Pullman.”

In contrast to the low-selling Maybach, Mercedes sells about 80,000 S-class models, which start at about $92,000, each year. Dieter Zetsche, chief executive of Mercedes-Benz’s parent company, Daimler AG, says he believes the company can double sales of the S-class line.

Despite the fate of Maybach, the ultra-luxury car market is far from struggling. Bentley and Rolls Royce have apparently had success by offering a number of lower-end models, which only put buyers out between $180,00 and $300,000 — a downright bargain, don’t you think?

Former Digital Trends Contributor

Features Editor for Digital Trends, Andrew Couts covers a wide swath of consumer technology topics, with particular focus on…

Cars

Mercedes EV charging hubs are coming to North America by the end of the decade

What a future Mercedes-Benz EV charging hub might look like.

You can't have more electric cars without more charging stations, so Mercedes-Benz is building a global charging network covering North America, China, Europe, and other major markets to support its goal of going all-electric by the end of the decade where market conditions allow.

Announced at CES 2023, the network should be in place by the end of the decade in line with Mercedes' electrification goal. It's a bold move by the automaker, which has mostly relied on third-party charging networks until now.

Cars

2023 Mercedes-Benz EQE SUV preview: The EV lineup grows again

Front three quarter view of the 2023 Mercedes-Benz EQE SUV.

As Mercedes-Benz has steadily expanded its EQ range of electric cars, the lineup has become a bit like the late stages of a Tetris game. It’s mostly complete, but with a few gaps still left. And the 2023 Mercedes-Benz EQE SUV is the piece that perfectly fits one of them.
Mercedes recently launched two other electric SUVs at opposite ends of the price spectrum. The EQS SUV is positioned as the lineup’s flagship, while the EQB is the entry-level model. The EQE SUV slots between those two in size and, presumably, price. The latter hasn’t been confirmed yet, and likely won’t be until the EQE SUV’s planned March 2023 on-sale date.

Design
As the name says, the EQE SUV is a utility-vehicle version of the EQE sedan, which will likely beat it to showrooms by a few months. Mercedes did the same thing with the EQS, which is available in both SUV and sedan body styles.
With its tall, upright profile, the EQE SUV definitely looks like a proper SUV compared to the low-slung EQE sedan. Park it next to an EQS SUV, though, and you’ll have to get out a measuring tape to spot the differences.
The EQE SUV is 0.6 inch narrower and 1.2 inches lower than the EQS SUV, but the most significant difference is in length. The EQE SUV is 10.3 inches shorter than the EQS SUV, with a 2.1-inch shorter wheelbase. And while the EQS SUV has three-row seating, the EQE SUV has two rows. Based on our experience with the EQS SUV’s third row, that’s not a big loss.
The interior design theme carries over from other Mercedes EQ models, with an expansive sloping dashboard designed to accommodate many screens, and multicolor ambient lighting that should look pretty dramatic at night. However, leatherette upholstery is standard, rather than real leather, which Mercedes is now spinning as a vegan option.

Cars

We need more 7-passenger EVs, but the 2023 Mercedes EQS SUV has room to improve

Front three quarter view of the 2023 Mercedes-Benz EQS SUV.

Mercedes-Benz is continuing to expand its EV lineup, this time with a model aimed at (wealthy) families.
As the name states, the 2023 Mercedes-Benz EQS SUV is an SUV derivative of the EQS sedan. With the EQS sedan positioned as the electric analog to the Mercedes S-Class, the EQS SUV is the electric version of the GLS-Class. And like that vehicle, the EQS SUV is available with up to seven seats across three rows.
That makes the EQS SUV an important vehicle not just for Mercedes, but for the cause of EV adoption in general. While the Tesla Model X and Rivian R1S also offer three rows for family-hauling duty, there’s a lot more room in the market for another entry. Given the popularity of equivalent gasoline luxury SUVs like the GLS, Land Rover Range Rover, and Cadillac Escalade, the EQS SUV arrives not a moment too soon.
The EQS SUV is scheduled to reach U.S. dealerships this fall in three guises. The base rear-wheel-drive EQS 450+ starts at $105,550 with destination, while the all-wheel drive EQS 450 4Matic and EQS 580 4Matic start at $108,550 and $127,100, respectively. Although it will be built in Alabama, the EQS SUV won’t qualify for the revised federal EV tax credit because it exceeds the $80,000 price cap for SUVs.

Design and interior
A defining feature of Mercedes’ EQ lineup is aerodynamic bodywork aimed at maximizing range. The typical SUV is not aerodynamically ideal, but Mercedes managed to achieve an impressively low drag coefficient for an SUV — at 0.26, it’s close to the Toyota Prius. But function clearly took precedence over form. Mercedes deserves credit for not going in the polarizing direction BMW did with its two-row iX SUV, but the EQS SUV looks like a melting scoop of ice cream.
More disappointing is the third row, which should be the EQS SUV’s defining feature, but seems more like a useless afterthought. Adults will find it difficult to insert themselves into the third-row seats, let alone tolerate riding in them. As in most three-row vehicles, the rear seats also pretty much eliminate cargo space. And if you want to fold them down to create more cargo room, you’ll have to do it manually as Mercedes didn’t include a power-folding system — a bit disappointing for a six-figure car. The EQS SUV also lacks a frunk; like the EQS sedan, the hood is sealed.
The EQS SUV looks like a melting scoop of ice cream.