Skip to main content

Digital Trends may earn a commission when you buy through links on our site. Why trust us?

JLab sets a new low price for noise-canceling wireless earbuds

JLab Go Pop ANC in teal.
Simon Cohen / Digital Trends

Not long ago, active noise cancellation (ANC) in a set of wireless earbuds was a pricey proposition, with companies like Bose and Sony charging hundreds of dollars for the privilege of peace and quiet. Today, ANC is within reach of just about everyone. That’s especially true in light of JLab’s announcement of the Go Pop ANC, which it claims are “the most affordable true wireless earbuds with active noise cancellation.” The tiny noise canceling buds come in three color options, and they’re priced at just $30 — only $5 more than the non-ANC version.

While ANC (and the price) are definitely the headlines on the Go Pop ANC, the earbuds have several other features that make them worth a look:

  • A claimed six hours per charge for the earbuds (with ANC on), with more than 20 hours when you include the charging case.
  • ANC mode can be shifted to JLab’s “Be Aware” transparency mode.
  • 10mm dynamic drivers.
  • Features and EQ can be customized via the JLab app.
  • Bluetooth Multipoint lets you connect two devices simultaneously.
  • They’re sweat and splashproof with an IP55 rating.
  • The buds are Google Fast Pair compatible.
  • The charging case has an integrated USB-C cable.

We’ve tested many JLab earbuds and headphones in the past, and they’ve proven to be a very good value, with sound quality that exceeds what you’d expect given their low prices.

Recommended Videos

In addition to its low-priced model, the company has also been expanding into the mid-tier section of the audio market. In 2023, it revealed a set of $199 wireless earbuds with dual-drivers and hi-res audio, and at the beginning of 2024, it debuted the JBuds Lux ANC, an $80 set of noise-canceling wireless headphones. Most recently, it upgraded its sports-oriented wireless earbuds with dual-driver technology.

Simon Cohen
Simon Cohen is a contributing editor to Digital Trends' Audio/Video section, where he obsesses over the latest wireless…
Only one person will win these diamond-encrusted Bose earbuds
Diamond encrusted Bose Ultra Open Earbuds.

It's Bose's 60th anniversary, so the company is celebrating with an appropriate creation: a set of diamond-encrusted Bose Ultra Open Earbuds valued at over $9,000. The blingy buds are one-of-a-kind and they aren't for sale. Instead, Bose has decided to award them to one lucky person: the winner of its Diamond-Studded Giveaway contest.

Is this an obvious marketing move to generate buzz for the audio brand? For sure, but it's also a way to drive sales of Bose QuietComfort Ultra Headphones, Ultra Earbuds, and Ultra Open Earbuds in the new limited edition "Diamond Collection" product color.  Each Diamond Collection purchase on bose.com between August 26 and September 16 gets you one entry into the contest, up to a maximum of three entries per person.

Read more
Sony launches its smallest wireless earbuds at an equally small price
Sony WF-C510 wireless earbuds.

Sony has dipped below the $100 barrier for the first time on a set of wireless earbuds with the launch of its WF-C510. The new model comes in blue, yellow, black, and white, and costs just $60 -- 40% less than its predecessor, the $100 WF-C500. They can be preordered starting August 26.

The price is obviously a big deal. Sony has never offered wireless earbuds at less than $100 until now. However, Sony says it has also managed to make several improvements to performance and features.

Read more
JBL has added every conceivable feature to its Tour Pro 3 wireless buds
JBL Tour Pro 3.

JBL's new Tour Pro 3 wireless earbuds should really be called the JBL Tour de Force. The company's second-gen Tour Pro were already the most feature-studded earbuds we've ever seen, complete with a touchscreen on the charging case, and yet the Tour Pro 3 go further. Much further. The price has gone up too -- they'll cost $300 when they become available for purchase on September 22.

At a glance, the third-gen looks the same as before, whether you get them in black or "latte." Physically, the shape of the earbuds is unchanged. However, the case is a little smaller, while offering a 30% larger screen. It can also act as a retransmitter of both analog and digital audio when you use the included cables to plug it into computers, smartphones, or in-flight seat-back entertainment systems.

Read more