RIM changes company name to ‘BlackBerry,’ one unified worldwide brand

By Simon Hill January 30, 2013

RIM becomes BlackBerry

CEO Thorsten Heins just introduced the BlackBerry 10 by announcing that Research In Motion (RIM), the company behind the BlackBerry brand, will now be known simply as “BlackBerry.” He said, “From today, we are BlackBerry everywhere in the world.”

RIM was originally founded back in 1984 and it has always been the company behind the BlackBerry brand. The RIM name will be now be dropped as the company bets its future on the new platform and a single brand worldwide.

BlackBerry will retain its existing logo, but the company will be synonymous with the brand and the Research In Motion name will no longer be used. The announcement was accompanied by a banner bearing the Blackberry name and logo with the words “One brand. One promise.”

We’ll soon find out if the company can live up to that promise.

Editors' Recommendations

Topics

BlackBerry 10

Former Digital Trends Contributor

Simon Hill is an experienced technology journalist and editor who loves all things tech. He is currently the Associate Mobile…

Mobile

I record interviews for work. These are my favorite free recorder apps

The iPhone 14 Pro and Google Pixel 7 Pro's voice recording apps running together.

The Voice Recorder app on a phone (left) and the Voice Memos on another phone Andy Boxall / Digital Trends

Before you head to the app store on your phone to buy a voice-recording app, take a moment to consider the apps that may already be installed on your phone. Why? In my experience, they're likely all you really need. I’ve recorded interviews and voice-overs for work for years, and I’ve found the two best examples come preinstalled on your phone already, so they’re entirely free to use.

Mobile

The best Samsung Galaxy Z Fold 5 cases: 10 best ones so far

Two Galaxy Z Fold 5 phones next to each other -- one is open and one is closed.

Samsung’s next-generation foldable is here with the Samsung Galaxy Z Fold 5. This iteration has some notable improvements, including a new hinge design that eliminates the gap from previous generations when the device was folded. You also get a 6.2-inch HD+ Dynamic AMOLED 2X display on the outside while having a 6.7-inch QXGA+ Dynamic AMOLED 2X display on the inside, with both screens having a 120Hz refresh rate. In other words, they're about as nice as you could ask for.

The Galaxy Z Fold 5 is made with premium materials, and the triple-lens camera system packs in a 50MP main shooter, 10MP telephoto with 3x optical zoom, and a 12MP ultrawide lens. There’s a 10MP selfie camera on the front cover, and a 4MP camera on the inner display. You also get a Snapdragon 8 Gen 2 for Galaxy chip inside for the best performance and power efficiency.

Mobile

Google Pixel Tablet just got its first big discount and it’s worth a look

Google Pixel Tablet on its charging dock.

Tablets are a dime-a-dozen these days, with offerings from all the great brands including Apple, Samsung, Lenovo, and more. So, if you really want to stand out in a sea of similar tech, you need to do things a little differently. That's what Google's Pixel Tablet offers. How? It comes with a unique speaker dock that can be used to both charge the device and offer room-filling sound -- almost like a smart speaker add-on. Better yet, when your Pixel Tablet is docked it benefits from the Hub Mode, turning the device into a smart display, with digital photo frame support, smart home controls, and hands-free Google functionality. Of course, it could set you back at full price, normally $499 unless you find it included in a roundup of the best Google Pixel deals. Well, guess what? Thanks to a Best Buy Google Pixel Tablet deal, you can get it today for $439 and save $60. Hurry, though, it's part of Best Buy's recent 48-hour sale so it won't stick around for long.

Why you should buy the Google Pixel Tablet
Okay, okay, so in our Google Pixel Tablet review, Joe Maring did give it less than stellar remarks, but he called out its reliable fingerprint sensor, comfortability during use and excellent speaker dock. Honestly, how many tablets come with a matching speaker dock that transforms the entire experience? This tablet also marks a "lot of firsts" for Google, as it's the first tablet from the company in nearly five years, the first Android tablet in eight years, and can be converted into a smart home display with the speaker dock. All of which are notable milestones.