To use the new service, consumers simply go to the My Recommendations tab within Yahoo! My Movies (http://movies.yahoo.com/recommendations) to receive personalized recommendations for both current and past films to check out in theaters, on TV or on DVD/video. Consumers can also read reviews and recommendations from other fans with similar tastes in movies to aid even further discovery.
More specifically, Yahoo! Movies fans receive:
— Personalized recommendations for movies in local theaters they are likely to enjoy, with one-click access to local showtimes and online ticketing;
— Personalized recommendations for upcoming movies appearing on TV based on a consumer’s individual TV channel lineup;
— Personalized lists of DVDs/videos to buy and tight integration with Yahoo! Shopping, making it easy for users to find movies to watch at home; and
— Ratings and reviews from other Yahoo! Movies users who share a similar taste in movies, making it even easier for users to discover movies they’ll love and taking the concept of community-building and buddy-matching to an entirely new level.