Palm Becomes Palm Again

By Digital Trends Staff July 14, 2005

In a tale of coming full circle, mobile device maker palmOne, once known to many as Palm before it split into two companies, is back as Palm Inc. (or just simply Palm, if you prefer). The company announced the name change, NASDAQ ticker change (PALM instead of PLMO) and logo change today.

In its original incarnation as Palm Inc. it spun off palmOne and PalmSource in late 2003. The agreement at the time was to share the brand name between the two companies. Since that time, according to a company press release, customers have come to identify the Palm brand name with the hardware which is found on store shelves and online.

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The new Palm fully acquired the rights to the brand name in a May buyout of PalmSource’s stake in a company which the two formed to trademark the brand. As for the logo its updated typeface, Palm says, suggests a trend towards digital content and the orange background evokes energy.

Palm also moved their headquarters down the road from Milipitas, California to Sunnyvale.

“I’m confident we’ll build our momentum even faster now that we can use the same term consumers and business people have always used for our products — PALM,” said Ed Colligan, Palm president and chief executive officer. “And while a lot has changed — our name, ticker, logo and headquarters — our vision remains the same. We believe the future of personal computing is ‘mobile computing,’ and we aim to deliver superior hardware and software solutions so that we can continue to set the bar in the industry.”

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