MSNBC.com Crows Over New Nielsen Numbers

By Digital Trends Staff July 25, 2005

MSNBC.com tooted their horn today as they showed off figures from June Nielsen/NetRaings numbers. This data shows the online news site to be leading the category of Current Events & Global News websites, especially in the area of online video news.

The numbers, according to MSNBC.com, put the site at 23.7 million unique visitors last month, followed by CNN at 21.3 and ABC at 7.6. MSNBC highlighted that during the recent London terrorist bombings, 4.4 million videos of NBC coverage were watched throughout the day.

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MSNBC.com also said they would begin making available direct links to video stories through the MSN Messenger service. The links will appear in the main window of the messaging application.

“Online video is becoming more and more mainstream,” said Charlie Tillinghast, General Manager and Publisher of MSNBC.com. “One out of every five visits to MSNBC.com includes a video play and we’re reaching audiences that traditional broadcasters are struggling to reach. The enormous number of MSN Messenger users will extend this reach and further solidify NBC News as the leader in video news, regardless of the platform.”

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