Cingular today announced details about Cingular Video, a new high speed video service which will bring on-demand video to users of 3G cellular phones. Part of the content for this new service comes from a partnership with HBO, also announced today.
Cingular Video will allow subscribers to personalize their settings so that they can get the content they want to see, including news, sports, weather and entertainment clips. The video content, which will be available next year, will draw in part content from HBO to feature select episodes, clips and bonus material from some of the cable network’s best shows as well as cartoons, comedy and sports.
As some of the material is for mature audiences only, parental controls will be available to block undesired content. In addition, HBO and Cingular are making items such as ringtones and games related to the former’s programming available starting tomorrow for download to compatible phones.
“With Cingular Video, consumers on the go can quickly and easily get the latest news and entertainment video clips anytime they want,” said Ralph de la Vega, chief operating officer, Cingular Wireless. “Consumers are expecting more from their wireless service and we’ve now made it possible for consumers to customize their phone menu so they are never more than three clicks away from their favorite content.”
