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BMW axes 1 Series in U.S., leaves door wide open for Mercedes CLA success

bmw axes 1 series in u s leaves door wide open for mercedes cla sales
Thought about buying a 1 Series next year? Forget about it. Instead, you'll have to wait for the more powerful, more expensive, better-looking 2 Series.

Bad news, Bimmer fans: BMW is doing away with the 1 Series for the American market in 2014.

Just as its two major rivals, Mercedes-Benz and Audi, are releasing all-new, entry-level offerings, BMW is yanking its entry-level car from American showrooms for 2014. The German automaker has confirmed that production ceased on the current 1 Series Convertible ended in June 2013, while the 1 Series Coupe production ceased in August 2013.

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This especially sad for me, as the 1 Series – and its variants – was my favorite BMW on sale in America today. I loved its compact size, eager engines, and throwback body styling. If given the choice of the new Mercedes CLA, Audi A3, or the BMW 1 Series, I’d choose the rear-drive Bimmer every day of the week. Sure, it was way less useful than the other two. But rear-wheel drive and a manual gearbox would sell me.

Amusingly enough, a few years ago, BMW did a poll of 1 Series owners and found that 40 percent of them thought their car was front-wheel drive. This meant they didn’t care either way. This, I fear, is why BMW is rolling out a new series of front-wheel drive cars.

What will replace the 1 Series as the bottom U.S. Bimmer? Not the European 1 Series. Instead, it’ll be a new 2 Series, which will essentially be the 1 Series but with a cleaner cabin.

If rumors are true, the American 2 Series will be sold in a few variants: a the 220i powered by a 180-horsepower 2.0-liter four-cylinder and a 320-horsepower 3.0 inline six under the hood of the M235i. Available with either manual or automatic transmissions, these upgrades should make the 2 Series faster than the outgoing 1 Series.

So, all in all, the news isn’t terrible. It just means 1 Series fans will just have to wait a little while until the 2 Series goes on sale. And when might that be? Likely not until spring 2014 – and for a heftier price, of course.

We’re expecting a full production unveil of the all-new 2 Series at the 2014 Detroit Auto Show next January. So be sure to check back for more soon.

Nick Jaynes
Former Digital Trends Contributor
Nick Jaynes is the Automotive Editor for Digital Trends. He developed a passion for writing about cars working his way…
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