The biggest event in the UK gaming calendar got underway yesterday. The London Games Festival 2007, which runs until earlyNovember, is a celebration of gaming and the gaming industry. It will include two days of gaming in the iconic Trafalgar Square, hosted by Electronic Arts, and giving gamers the chance to try outsome of the company’s new and classic titles. One of the more interesting twists is The Soho Project, which organizers say is a “make-your-own reality game online and on thestreets of central London. Sign up for your own Fictional Identity, make a team, perform acts throughout Soho – but remember, like that proverbial tree in the forest, an act only scores if it’sfilmed for points by another team! The winners will feature in a pilot ‘It’s Your Soho!’ shot on 27 October and screened to major media commissioning editors.” Those who can’t attend canwatch on Facebook. In addition to a number of workshops, talks, fringe events and a career fair, one of the highlights will be tonight’s BAFTA GameAwards, which will include a special honour for Will Wright, who created Sim City.