YouTube Leads January Video Sites

Research company comScore delivered figures on online videos watched in January, and it was no surprise that YouTube led the pack. What might have been surprising was the fact that it accounted for one in three of all videos watched.   The comScore Video Metrix service showed a total of 9.8 billion videos viewed during the month, down from 10.1 billion in December. Almost 3.4 billion of those videos were from Google properties – read YouTube, which accounted for 96% of Google videos.   No one else could even come close. Fox Interactive Media hit a very distant second with 584 million (6 percent), followed by Yahoo! sites with a paltry 315 million (3.2 percent) and then Microsoft sites which could only manage 199 million (2 percent).   Among the factoids discovered were that over 75% of the US Internet audience watched an online video, the average YouTube viewer watched 41.4 videos, and the average video watched last 2.9 minutes.