Mercedes puts more OMG in AMG with a secondary ‘AMG Sport’ division

By Andrew Hard August 5, 2014

mercedes plans secondary amg sport division s model wagon 14

You might want to earmuff your Michelin tires; there are more AMGs on the way.

Autocar is reporting the birth of a new AMG division, called AMG Sport. Like the AMGs we all know and love, AMG Sport variants will be equipped with upgraded motors and improved styling components, but probably to a lesser degree than ‘big’ AMG.

Recommended Videos

We reported in April that Mercedes is prepping a C450 AMG Sport model for 2015, and it turns out the zippy C-Class will be the first production in the new class.

Bridging the gap between the C400 and upcoming C63 AMG, the C450 will have the same 3.0-liter, twin-turbo V6 from the C400, but it will produce 38 more horsepower (367 to the C400’s 329). The next-gen C63 AMG is still in the shadows, but when it appears, expect it to have more power than the last version’s 451 hp, possibly from a turbo V6.

This new division means models overall, and more direct counters to hot versions of BMW, Audi, and Jaguar sports cars.

Smell that? That’s the sweet, tire-burning smell of capitalism.

Mercedes is reportedly planning AMG Sport iterations of nearly every class under its banner, including the A, C, E, S, GL, M, GLK, and GLA lines. Per the trend, each car will go under the knife in the pursuit of sharper handling, meaner looks, and increased grunt.

AMG Sport will also be the German brand’s first major foray into diesel performance vehicles, which will could head-to-head with BMW’s Europe-only M550d and Audi’s RS5 TDI (if it ever gets built).

It’s hard to find many faults with more sporty Mercs on the road, but is an entirely separate division really necessary? This may be very un-German to say, but what’s wrong with simply expanding the AMG brand as is? Creating a separate division, especially when it’s essentially the same thing as its parent, can be confusing to buyers at times, but that might be being too picky.

The inaugural C450 AMG Sport is due out in 2015.

Topics

Former Digital Trends Contributor

Andrew first started writing in middle school and hasn't put the pen down since. Whether it's technology, music, sports, or…

Cars

2023 Mercedes-Benz EQE SUV preview: The EV lineup grows again

Front three quarter view of the 2023 Mercedes-Benz EQE SUV.

As Mercedes-Benz has steadily expanded its EQ range of electric cars, the lineup has become a bit like the late stages of a Tetris game. It’s mostly complete, but with a few gaps still left. And the 2023 Mercedes-Benz EQE SUV is the piece that perfectly fits one of them.
Mercedes recently launched two other electric SUVs at opposite ends of the price spectrum. The EQS SUV is positioned as the lineup’s flagship, while the EQB is the entry-level model. The EQE SUV slots between those two in size and, presumably, price. The latter hasn’t been confirmed yet, and likely won’t be until the EQE SUV’s planned March 2023 on-sale date.

Design
As the name says, the EQE SUV is a utility-vehicle version of the EQE sedan, which will likely beat it to showrooms by a few months. Mercedes did the same thing with the EQS, which is available in both SUV and sedan body styles.
With its tall, upright profile, the EQE SUV definitely looks like a proper SUV compared to the low-slung EQE sedan. Park it next to an EQS SUV, though, and you’ll have to get out a measuring tape to spot the differences.
The EQE SUV is 0.6 inch narrower and 1.2 inches lower than the EQS SUV, but the most significant difference is in length. The EQE SUV is 10.3 inches shorter than the EQS SUV, with a 2.1-inch shorter wheelbase. And while the EQS SUV has three-row seating, the EQE SUV has two rows. Based on our experience with the EQS SUV’s third row, that’s not a big loss.
The interior design theme carries over from other Mercedes EQ models, with an expansive sloping dashboard designed to accommodate many screens, and multicolor ambient lighting that should look pretty dramatic at night. However, leatherette upholstery is standard, rather than real leather, which Mercedes is now spinning as a vegan option.

Cars

We need more 7-passenger EVs, but the 2023 Mercedes EQS SUV has room to improve

Front three quarter view of the 2023 Mercedes-Benz EQS SUV.

Mercedes-Benz is continuing to expand its EV lineup, this time with a model aimed at (wealthy) families.
As the name states, the 2023 Mercedes-Benz EQS SUV is an SUV derivative of the EQS sedan. With the EQS sedan positioned as the electric analog to the Mercedes S-Class, the EQS SUV is the electric version of the GLS-Class. And like that vehicle, the EQS SUV is available with up to seven seats across three rows.
That makes the EQS SUV an important vehicle not just for Mercedes, but for the cause of EV adoption in general. While the Tesla Model X and Rivian R1S also offer three rows for family-hauling duty, there’s a lot more room in the market for another entry. Given the popularity of equivalent gasoline luxury SUVs like the GLS, Land Rover Range Rover, and Cadillac Escalade, the EQS SUV arrives not a moment too soon.
The EQS SUV is scheduled to reach U.S. dealerships this fall in three guises. The base rear-wheel-drive EQS 450+ starts at $105,550 with destination, while the all-wheel drive EQS 450 4Matic and EQS 580 4Matic start at $108,550 and $127,100, respectively. Although it will be built in Alabama, the EQS SUV won’t qualify for the revised federal EV tax credit because it exceeds the $80,000 price cap for SUVs.

Design and interior
A defining feature of Mercedes’ EQ lineup is aerodynamic bodywork aimed at maximizing range. The typical SUV is not aerodynamically ideal, but Mercedes managed to achieve an impressively low drag coefficient for an SUV — at 0.26, it’s close to the Toyota Prius. But function clearly took precedence over form. Mercedes deserves credit for not going in the polarizing direction BMW did with its two-row iX SUV, but the EQS SUV looks like a melting scoop of ice cream.
More disappointing is the third row, which should be the EQS SUV’s defining feature, but seems more like a useless afterthought. Adults will find it difficult to insert themselves into the third-row seats, let alone tolerate riding in them. As in most three-row vehicles, the rear seats also pretty much eliminate cargo space. And if you want to fold them down to create more cargo room, you’ll have to do it manually as Mercedes didn’t include a power-folding system — a bit disappointing for a six-figure car. The EQS SUV also lacks a frunk; like the EQS sedan, the hood is sealed.
The EQS SUV looks like a melting scoop of ice cream.

Cars

Lux and refreshingly livable, Mercedes’ EQE moves EVs mainstream

Front three quarter view of the 2023 Mercedes-Benz EQE sedan.

Mercedes-Benz wants its EQ sub-brand to be an all-electric counterpart to its current lineup of gasoline luxury cars, and it’s working toward that goal by starting at opposite ends of the price spectrum and working toward the middle.
Where the EQS sedan and SUV are the flagships of the lineup, and the EQB serves as an entry-level offering, the 2023 Mercedes-Benz EQE sedan aims for the middle of the market. It’s pitched as an electric equivalent of the Mercedes E-Class, one of the automaker’s bread-and-butter models. And like the E-Class, the EQE will compete against sedans from Mercedes’ German rivals, such as the Audi e-tron GT, BMW i4, and Porsche Taycan. It will likely be cross-shopped against the Genesis Electrified G80, Lucid Air, and Tesla Model S as well.
The EQE sedan arrives at U.S. dealerships in late 2022 in four guises: base rear-wheel drive EQE 350+, all-wheel drive EQE 350 4Matic and EQE 500 4Matic, and an AMG EQE performance version. Mercedes hasn’t disclosed pricing for any of these models, but the EQE 350 4Matic we tested for this first drive will likely be a mid-tier trim level. Like its EQS sibling, the EQE will also get an SUV variant, which will launch sometime after the sedan version.

Design and interior
The EQE has the same lozenge-like shape as the EQS sedan, which is dictated by aerodynamics. The appeal of the design is up for debate, but the smooth shape reduces aerodynamic drag, which helps improve efficiency and range. Under the skin, the EQE is also based on the same EVA2 architecture as the EQS sedan.
But while the two EQ sedans look similar at first glance, the EQE is a bit smaller than its sibling. It’s 10.6 inches shorter than the EQS sedan, with a 3.5-inch shorter wheelbase. Rear-seat passengers might notice the difference, but like its gasoline E-Class counterpart, the EQE is aimed more at drivers than passengers. Its tidier proportions were also a bit more pleasing to our eyes, making the EQE look sleeker than its sibling.
The interior design is minimalist while still maintaining functionality.