Skip to main content

S-Class-based ‘Mercedes-Maybach’ confirmed, SUV lineup nomenclature shifted

maybach returns as mercedes sub brand accompanied by new naming scheme 14c923 02
Image used with permission by copyright holder
If the current jumble of letters and numbers that Mercedes-Benz uses to name its cars confuses you, you’re not alone. The German carmaker is introducing a revamped naming scheme, and bringing one name back from the dead.

That name is Maybach, which Mercedes finally confirmed will once again be attached to a super sedan that surpasses the S-Class. Unlike the last attempt, though, this model will be a version of the S-Class itself.

Recommended Videos

Officially badged Mercedes-Maybach S-Class, the long-rumored sedan will appear at the 2014 Los Angeles Auto Show next week, and will also be shown in Guangzhou, China. Together, these represent what will probably be the largest markets for Maybach.

Mercedes describes Maybach as a sub-brand based on this special version of the S-Class that will feature “extra spaciousness, special seats, and lavishly designed… interiors offering extensive scope for personalization.”

Expect the new Maybach to offer a much longer wheelbase than any current S-Class model, V12 power exclusively, and luxury amenities to rival the best from Rolls-Royce and Bentley.

14A1205
Image used with permission by copyright holder

While the Mercedes-Maybach will likely steal the show in L.A., Mercedes is also rolling out new nomenclature that the carmaker hopes will make its sprawling lineup more comprehensible.

The biggest change is that all utility vehicles other than the G-Class will get a “GL” prefix, with the following letter linking them to a Mercedes sedan or coupe.

So the SUV formerly known as the GL will now be the GLS, because Mercedes considers it the SUV equivalent of the S-Class.

14A1356
Image used with permission by copyright holder

The GLA will retain its name, while the GLK will become the GLC, and the M-Class will become the GLE. The upcoming “coupe’ version of the M-Class… err, GLE will be the GLE Coupe.

Pretty much everything else in the lineup will keep its current name, except for the SLK roadster, which will henceforth be known as the SLC.

In addition, Mercedes is consolidating its powertrain names, with different alternative powertrains now signified by a single letter.

14A1358
Image used with permission by copyright holder

This should save some space on trunk lids, as Mercedes ditches “Electric Drive” and “Plug-In Hybrid” badging for a simple “e” for electrified cars, as well as a “d” for diesels, “f” for hydrogen fuel cells, “h” for hybrids, and “c” for compressed natural gas.

So, in theory, the next ML250 BlueTEC diesel will be the GLE250d. Maybe it would be easier if car companies went back to using actual names.

Stephen Edelstein
Stephen is a freelance automotive journalist covering all things cars. He likes anything with four wheels, from classic cars…
Tesla and Elon Musk sued over use of AI image at Cybercab event
tesla and spacex CEO elon musk stylized image

Tesla’s recent We, Robot presentation has run into trouble, with one of the production companies behind Blade Runner 2049 suing Tesla and its CEO, Elon Musk, for alleged copyright infringement.

Tesla used the glitzy October 10 event to unveil its Cybercab and Robovan, and also to showcase the latest version of its Optimus humanoid robot.

Read more
Qualcomm wants to power your next car with the Snapdragon Cockpit and Ride Elite platforms
Qualcomm Snapdragon Cockpit Elite and Ride Elite automotive platforms

It’s been a big year for Qualcomm. Alongside its massive launch into laptop chips through the Snapdragon X Elite series, Qualcomm is now entering the automotive space. The company has announced the new Qualcomm Snapdragon Cockpit Elite and Snapdragon Ride Elite platforms at its annual Snapdragon Summit, which it flew me out to attend.

The two platforms are designed for different purposes, and can be used togetheror separately. The Snapdragon Cockpit Elite is built for in-vehicle infotainment systems and services, while the Snapdragon Ride Elite is built to power autonomous vehicle systems, including all the cameras and sensors that go into those systems.

Read more
Scout Traveler and Scout Terra forge a new path for EVs
Scout Traveler and Scout Terra.

Electric vehicles are inseparable from newness, whether it’s new tech, new designs, or new companies like Rivian, Lucid, and Tesla. But the Volkswagen Group’s new EV-only brand also relies heavily on the past.

Unveiled Thursday, the Scout Traveler electric SUV and Scout Terra electric pickup truck are modern interpretations of the classic International Harvester Scout. Manufactured from 1961 to 1980, the original Scout helped popularize the idea of the rugged, off-road-capable utility vehicle, setting the stage for modern SUVs.

Read more