Skip to main content

Tim Cook believes that Apple must do better when it comes to diversity

apple ceo tim cook fbi vs version 1458240114 is right about privacy and encryption  we shouldn t give them up for google
Guess what? The primary demographic at Apple is still white men. Surprised? Me neither. Despite a $50 million effort and tons of diversity and minority recruiting, the sad truth of the matter is that when it comes to technology, there’s a pronounced gender and race gap that isn’t going to go away overnight. And despite the glacial pace at which progress is being made, the seeds of change have certainly been planted, and it’s up to ensuing generations (read: us) to ensure that historical precedent doesn’t set the tone for the future of the industry.

As per Apple’s second diversity report, diversity statistics remain relatively static. Sure, women now make up a whopping 31 percent of the company (up 1 percent from last year), but when you look at the technical breakdown of these roles, women still fill only 22 percent of computer science and engineering positions at the company. In terms of racial and ethnic diversity, the numbers are bleaker still — only 15 percent of technical roles are held by Black and Latino individuals worldwide, and in terms of leadership, only 9 percent of these positions can be claimed by people of color.

Recommended Videos

In unveiling these figures, Apple CEO Tim Cook wrote, “We are proud of the progress we’ve made, and our commitment to diversity is unwavering. But we know there is a lot more work to be done.”

To be fair, there has indeed been significant progress made, though with a company as large as Apple, affecting a noticeable change is difficult. Apple hired 11,000 women globally in the last 12 months, representing a 65 percent increase over the previous year. In the U.S., the company hired 2,200 more African American employees and 2,700 more Hispanic employees, for respective increases of 50 and 66 percent. Said Cook, “In total, this represents the largest group of employees we’ve ever hired from under-represented groups in a single year.”

Within the next few decades, white Americans will be in the minority in terms of racial and ethnic background, and there are slightly more women across the world than there are men. The argument that the talent just isn’t available for hire simply isn’t logical anymore — it is ludicrous to assume that the only people qualified for these positions and other jobs at tech companies are white men.

But Apple’s commitment to increasing its diversity is one that is truly commendable — the tech giant is “supporting education with programs like the Thurgood Marshall College Fund to help students at historically black colleges and universities find opportunities in technology.” Additionally, Cook and the company have championed the government program ConnectED, which brings Apple’s “technology to some of the most economically disadvantaged schools and communities in the United States, so more people have the opportunity to pursue their dreams.”

So keep on plugging away at the problem, Apple. Together, we’ll reach the tipping point.

Lulu Chang
Former Digital Trends Contributor
Fascinated by the effects of technology on human interaction, Lulu believes that if her parents can use your new app…
A new Best Buy sale just started – our 11 favorite deals
Presidents Day sales with electonic devices packed in open boxes.

If you've been looking to do some shopping recently but haven't found the best time, you're in luck! Best Buy has just started an excellent weekend sale with many different products, but, to help save you some hassle, we've collected our 11 favorite deals from the bunch, ranging from robot vacuums to gaming laptops. So, without further ado, let's dive right in!
Shark ION Robot RV761 -- $143, was $260

If you're looking to dip your toes into robot vacuums without spending a lot, the Shark ION Robot RV761 falls within the Shark Ion 700 range and has a few nifty features, making it a good starting robot vacuum. For example, it has a triple brush mechanism that makes it great for picking up pet hair and does relatively well on carpeted flooring. It also has its own that allows you to schedule and control it to fit your schedule, and it comes with sensing technology that lets it avoid bumping into things. On the other hand, it doesn't have home mapping, which is great for the privacy-minded, but that does mean the occasional bump does happen. The Shark ION RV761 has about 90 minutes of battery life before it takes itself in for recharging.

Read more
When is Prime Day 2023? Dates confirmed for the shopping event
Best Prime Day 2022 Deals graphic with multiple products.

After weeks of speculation, we finally know when Prime Day 2023 is kicking off. Amazon has announced that the event will start July 11 at 3AM ET and will run through July 12. As always, Prime members can score some fantastic deals from the sale with popular brands like Peloton, Victoria's Secret, YETI, and Sony just some of the names being touted by Amazon as featuring in the big sale. Members will also be able to shop more deals on small business products than ever before too. As always, expect great discounts on Amazon-owned properties like Kindles, Ring doorbells, Amazon Echo units, and so much more. It's the sale we've all been waiting for since Black Friday.

The Prime Day deals promise to drop every 30 minutes during select periods with deep discounts expected. Select discounts on other Amazon-related things are already available such as 20% off in-store purchases at when you spend $50 or more and . It's a small taste of what is no doubt to come with other Amazon properties likely to see discounts.

Read more
Another big sale is happening at the same time as Prime Day
A variety of electronic devices in open boxes.

Target just revealed that Target Circle Week will run from July 9 to July 15, overlapping with Amazon's Prime Day that's scheduled for July 11 to July 12.

The big sale event will be open to members of the retailer's Target Circle loyalty program, who will be able to receive discounts of up to 50% for certain items. If you're not yet a member, don't worry -- you can join at any time, and membership is free. Once you've signed up, you'll be able to earn 1% from every purchase to redeem at a later time, access exclusive deals, and get 5% off for your birthday, among other benefits.

Read more