So what exactly does this “Ultimate Test Drive” promotion involve? Well, pay just one dollar, choose a device, and spend the next 30 days putting it through its paces and comparing it to your Apple-made phone. Once the trial’s up, simply hand it back, or, as the Seoul-based company hopes, ditch your iPhone and climb into bed with Samsung.
Approaching iPhone users in this brazen fashion may surprise some, but the move, which comes soon after Samsung reclaimed the crown from Apple as the top smartphone vendor in the U.S., indicates that the battle for customers in the high-end smartphone sector is as intense as ever. But will Apple be concerned by its rival’s latest marketing move? Unlikely, as it’s been enjoying healthy sales of its large-screen iPhone 6 handsets since they hit the market last year, with recent quarterly figures showing 59 percent year-on-year growth.
To take advantage of Samsung’s promotion, which lasts until the end of the year, visit the special webpage using your iPhone and follow the instructions. Apart from the Galaxy device itself, the deal also includes an activated SIM card and a step-by-step guide on how to get started with the handset.
If, after the trial period, you decide to stick with your Samsung device, the company promises there’ll be “even more love in store for you,” though we’re left to speculate as to what form this “love” might take.
The company tells iPhone users: “It’s time for a change and we’ll help you get settled and comfortable.” If you’re currently in the Apple camp, how about the idea of trying out one of Samsung’s very latest top-end handsets to see how they compare, after all, it only costs a dollar. Tempted?
