Founded by designer Leura Fine, Laurel & Wolf is an interior design startup that provides all its services online. Straight from your laptop, desktop computer, or mobile device, you can spruce up your home or office space with the help of certified interior designers. To begin, the site asks for you to take a short style quiz. This gives the designer a better understanding of who you are, what your space is like, and your budget. You’ll also upload a few images and dimensions of your space.
After submitting your information, the platform’s network of interior designers will review your design brief and will follow up with customized “First Look” style boards. Out of these style boards, you can choose which one you like the most and then you’ll be matched with a personal designer. For about 10 days, you get to virtually collaborate with your designer on perfecting your space. Once you’re satisfied with your design, you’ll receive a Final Design Package, which includes a complete shopping list, floor plan, setup instructions, and a personalized style board.
For those who don’t have time to purchase the new furniture and home decor, Laurel & Wolf offers a “Buy For Me” service, where the team does all of the online shopping for you and provides you with tracking information and arrival dates. “They really managed to digitize a process that’s been stuck offline for years, and all at an affordable price,” said DT writer Lulu Chang, who tried out the service. “I stayed well within my budget and honestly couldn’t be happier with the result.”
Since its 2014 launch, Laurel & Wolf has raised over $25 million in funding, with more than 900 interior designers in the network. The company lets their clients design for a one-time flat rate. For $299 a room, the classic package offers a complete interior design service, while the premium package comes at $499 per room and connects you with the network’s top designers.
