Skip to main content

Audi wants to turn drivers into passengers, but will the government allow it?

Audi introduced the brand-new 2019 A8 sedan during the first-ever Audi Summit, a brand-specific workshop held in vibrant Barcelona, Spain. In the past, flagship model presentations were typically dominated by pictures of lavish woodgrain trim, while ever-higher horsepower figures got tossed around like confetti after the World Cup Final. This time around, Audi put an unabashed focus on technology.

Tech is the new measuring stick in the luxury car segment. Significantly, the fourth-generation A8 is the very first production car designed with level three autonomous driving in mind from the get-go. Engineers and designers knew the car would have to drive itself in certain circumstances as soon as they began working on the project.

Meet the smart car – and not the tiny one

To that end, the A8 packs a 48-volt electrical system and enough computing power to run an Airbus A380. It’s decked out with radars, ultrasonic sensors, and a front-facing camera that constantly monitor the car and its surroundings. There’s even a laser installed to scan the road ahead. It’s like a pair of eyeballs that never blink; it tells the car what’s ahead of it. You wouldn’t know the device is there if we didn’t tell you, however, because it’s neatly integrated into the bottom part of the front bumper.

The driver is encouraged to become a passenger by taking both hands off the steering wheel for as long as he or she wishes.

One of the many features debuting alongside the A8 is what Audi calls Artificial Intelligence. It’s centered around a software named Traffic Jam Pilot, which lets the car drive on its own without the slightest human input. (We tested it out. It works!) The driver is encouraged to become a passenger by taking both hands off the steering wheel for as long as he or she wishes. Audi cleverly refers to the free time motorists gain when their car drives itself as the 25th hour.

“The added value of an autonomous car isn’t the fact that it drives itself; it’s what you can do while it drives itself,” explained Peter Mertens, Audi’s board member for technical development.

Traffic Jam Pilot makes it possible for the driver to answer emails, draw, watch a movie, or play the bagpipes. Anything you can do as a passenger, you can do while sitting behind the wheel – well, almost. Before you grab a pillow, know that you won’t be able to nap behind the wheel until level four self-driving tech hits the streets. Don’t think you can trick the system, either. A camera regularly makes sure the driver is sitting behind the wheel, not wallowing in the back seat.

Navigating legislature

The software’s limitations are both physical and legal. It only works in a traffic jam – at speeds of up to 37 mph – on a multi-lane highway with a center divider, such as a guardrail. It also needs clearly marked exit and entrance lanes. The various sensors can tell whether the right conditions are met. Traffic Jam Pilot won’t turn on if the car detects there’s no center divider, or that it’s traveling on a single-lane road. And, the software compares the information it gets from the suite of sensors with map data stored in the navigation system to confirm it’s not making a mistake.

2018 Audi A8

Legally, autonomous cars are crippled by enough red tape to wrap the sun like a big, fiery Christmas present. Mirko Reuter, Audi’s head of autonomous driving functions, told us the major sticking point in the United States is that there’s no general law that regulates autonomous cars. Currently, the only state that allows private autonomous cars on public roads is Florida. Test vehicles are authorized in numerous states, including California, but those regulations were put in place for big companies evaluating prototypes with a permit, not for John Jones nonchalantly commuting to work.

The story is largely the same on the other side of the pond. In spite of its innumerable promises of legal uniformity, the European Union lacks a general law for the operation of private autonomous cars. As of writing, they’re only allowed on German roads. The situation is even murkier in China, where they’re neither allowed nor banned.

In other words, even the brightest minds in the automotive industry aren’t able to put a world-class autonomous car in the hands of consumers because they’re not allowed to. An Audi spokesperson told us the Traffic Jam Pilot technology will gradually be introduced where it’s permitted starting early next year. That will hopefully include the U.S., but nothing is certain yet.

There are no two ways around it: sooner or later, autonomous technology will become legal in America. And, for Audi, the new A8 is a stepping stone on the path to full automation. The changes will come fast, too; there is a bigger gap between level two and level three than between level three and level five, according to Mertens.

“Our future cars will manage traffic in the city as well as on the highway all by themselves. They will leave it up to you to drive or be driven,” promised Audi CEO Rupert Stadler.

Ronan Glon
Ronan Glon is an American automotive and tech journalist based in southern France. As a long-time contributor to Digital…
Audi’s updated Q5 receives extra power, better infotainment, and OLED lights
2021 Audi Q5

Audi is focusing on expanding its range of electric vehicles, but it's not forgetting about the gasoline-powered models in its portfolio. It updated the Q5, its best-selling vehicle in the United States, by giving it a new-look design that includes OLED rear lights, fitting a better infotainment system, and giving the entry-level model a power boost.

Up front, subtle visual changes distinguish the 2021 Q5 from the outgoing model. It wears a grille that's thinner and wider plus a new-look bumper. Stylists gave the rear end a nip-and-tuck, too, and some versions of the SQ5 receive OLED tail lights split into three six-segment tiles. OLED technology is normally associated with televisions, computer monitors, smartphone screens, and other digital devices, but offering it in a car makes sense.

Read more
Audi’s stylish E-Tron Sportback will teach its other EV new tricks
2020 audi e tron sportback electric car 2019 los angeles auto show

Audi will soon start delivering the fastback-like 2020 E-Tron Sportback it unveiled at the 2019 edition of the Los Angeles Auto Show. The company's second series-produced electric car will begin arriving in American showrooms during the summer of 2020. When it does, it will teach the E-Tron it's based on a couple of new tricks.

Pricing starts at $77,400 before a mandatory $995 destination charge (think of it as shipping and handling for cars) elbows its way into the equation. To add context, the E-Tron carries a base price of $74,800. Keep in mind eligible buyers can claim a one-time $7,500 tax credit from the federal government, and some motorists might have the option of requesting additional incentives from state and local officials. All in, the Sportback starts at about $70,000.

Read more
Drivers needed (sort of): Einride wants remote pilots for its driverless pods
Einride Self-Driving Transport Vehicle

“Being a truck driver is one of the most hazardous jobs you can have,” Robert Falck, the chief executive of Einride, a Swedish autonomous vehicle startup, told Digital Trends.

This is, as it turns out, not wrong. Despite the fact that truck drivers are traveling in what, at least by comparison with ordinary cars, amounts to an armored vehicle, injuries are commonplace. There are transportation accidents, due to the fact that truck drivers spend significantly longer on the road than most of us, often involving night driving or driving in inclement weather or on icy roads. There are ergonomic injuries caused by sitting in the same uncomfortable position for long periods of time. There are physical problems caused by the constant vibration of the engine which may impair musculoskeletal functions and contribute to fatigue. There is an increased risk of falls due to the fact that you’re sitting significantly higher up than in a regular car. And that’s just scratching the surface.

Read more