Skip to main content

AAA study: Voice controls may keep drivers’ eyes on the road, but they’re still distracting

2013 acura mdx advance navigation system steering wheel_mounted voice activated audio controlThe proliferation of tech in cars may be an appropriate mirror for the tech driven world around them, but it also presents a major safety issue. Controlling all of the different features in new cars while keeping one’s eyes on the road is a challenge.

Several carmakers have looked to voice controls as a solution. A car-based version of Siri is a major component of Apple’s plan to work its way onto car dashboard’s for example. However, a new study says talking to a car doesn’t necessarily prevent distraction.

Recommended Videos

The American Automobile Association (AAA) recently conducted a study titled “Measuring Cognitive Distraction in the Automobile” that looked at drivers’ ability to pay attention while performing secondary tasks.

Researchers asked participants to perform a variety of secondary tasks, including listening to the radio or an audio book, talking to a passenger, talking on a cell phone, and using a speech-to-text e-mail and texting feature.

The results showed that talking to a passenger or talking on the phone (both hand-held and hands-free) caused about the same amount of distraction. However, using voice controls such as speech-to-text e-mail made it significantly harder to pay attention.

The researchers designated five levels or “Categories” of distracted driving, with Category-1 being the lowest and Category-5 being the highest. Using voice controls was rated a Category-3 distraction by the researchers; talking to a passenger or having a phone conversation were rated Category-2.

The AAA study disputes the common assumption that removing one’s hands from the wheel and taking one’s eyes off the road to push buttons or read a screen are the ultimate distractions.

“The assumption that if the eyes were on the road and the hands were on the steering wheel then voice-based interactions would be safe appears to be unwarranted. Simply put, hands-free does not mean risk-free,” the researchers said.

The Alliance of Automobile Manufacturers has already criticized the study, saying that, “We are extremely concerned that it could send a misleading message, since it suggests that hand-held and hands-free devices are equally risky,”

Carmakers are already significantly invested in hands-free tech. Certain systems, like Ford’s Sync, have been on the market for some time, and Apple is poised to introduce its car-friendly version of Siri in 12 makes, ranging from Chevrolet to Ferrari.

As more voice control systems go into production, researchers and drivers will get a clearer picture of how they affect people’s ability to concentrate. Of course, to eliminate all distractions, Jeremy Clarkson’s hammer-shaped “Off” button is still the best bet.

Do you think in-car tech is too distracting? Tell us in the comments.

Stephen Edelstein
Stephen is a freelance automotive journalist covering all things cars. He likes anything with four wheels, from classic cars…
Tesla and Elon Musk sued over use of AI image at Cybercab event
tesla and spacex CEO elon musk stylized image

Tesla’s recent We, Robot presentation has run into trouble, with one of the production companies behind Blade Runner 2049 suing Tesla and its CEO, Elon Musk, for alleged copyright infringement.

Tesla used the glitzy October 10 event to unveil its Cybercab and Robovan, and also to showcase the latest version of its Optimus humanoid robot.

Read more
Qualcomm wants to power your next car with the Snapdragon Cockpit and Ride Elite platforms
Qualcomm Snapdragon Cockpit Elite and Ride Elite automotive platforms

It’s been a big year for Qualcomm. Alongside its massive launch into laptop chips through the Snapdragon X Elite series, Qualcomm is now entering the automotive space. The company has announced the new Qualcomm Snapdragon Cockpit Elite and Snapdragon Ride Elite platforms at its annual Snapdragon Summit, which it flew me out to attend.

The two platforms are designed for different purposes, and can be used togetheror separately. The Snapdragon Cockpit Elite is built for in-vehicle infotainment systems and services, while the Snapdragon Ride Elite is built to power autonomous vehicle systems, including all the cameras and sensors that go into those systems.

Read more
Scout Traveler and Scout Terra forge a new path for EVs
Scout Traveler and Scout Terra.

Electric vehicles are inseparable from newness, whether it’s new tech, new designs, or new companies like Rivian, Lucid, and Tesla. But the Volkswagen Group’s new EV-only brand also relies heavily on the past.

Unveiled Thursday, the Scout Traveler electric SUV and Scout Terra electric pickup truck are modern interpretations of the classic International Harvester Scout. Manufactured from 1961 to 1980, the original Scout helped popularize the idea of the rugged, off-road-capable utility vehicle, setting the stage for modern SUVs.

Read more