Skip to main content

Rumors suggest the Apple Car won’t be born in America

Apple Car rendering
carwow
What better place to develop one of the most talked about new cars today than in a secret lab? Chatter related to the rumored Apple Car is reaching a fever pitch, and the latest rumor involves just such a facility being set up for the project.

Apple has a secret lab in Berlin where 15 to 20 people are working on the car, according to German newspaper Frankfurter Allgemeine Zeitung (via Boy Genius Report). The lab’s denizens reportedly have backgrounds ranging from software and hardware engineering to sales, are on the whole “relatively young,” and are characterized by “progressive thinking,” the report says.

In addition to working on the car itself, the small team is also reportedly tasked with sorting out regulatory approval from the German government, and scoping out the competition. It was previously assumed Apple would work on its car project closer to its Cupertino, California, headquarters. Apple representatives even inquired about testing at a California site last year.

The report also claims the Apple Car could be built in Europe, by Magna Steyr in Austria. Magna Steyr is a contract manufacturer that builds entire cars for other companies, including the G-Class for Mercedes-Benz. Contracting out manufacturing would make Apple’s lack of car-making experience less of an issue, and fits the company’s pattern of using contractors for other products like phones.

It was previously reported that Apple wanted to use the BMW i3 electric car as the basis for its own car, although neither company would comment on that. Fiat Chrysler Automobiles CEO Sergio Marchionne, who considers himself an “Apple freak,” has said his company would happily partner with Apple on car production.

Wherever it’s being worked on, most reports point to the Apple Car appearing sometime in 2019 or 2020, but no real details about the car itself have been made public. Despite the hype, Apple still won’t confirm its existence.

Stephen Edelstein
Stephen is a freelance automotive journalist covering all things cars. He likes anything with four wheels, from classic cars…
The next generation of Apple CarPlay will power your entire car, riding the trend of all-screen autos
Apple CarPlay interface

Apple is taking CarPlay to an entirely new level with a huge announcement at WWDC 2022. In what it called a "sneak peek," Apple showed off an entirely new generation of CarPlay that expands beyond infotainment and becomes the car's entire interface, from a gauge cluster screen to the center stack and including every car function.

Almost every car from the past handful of years has CarPlay, and it's one of the most-requested features from car buyers. Even still, it's a pretty disjointed experience that transports you to an entirely different interface and leaves you jumping back and forth to the car's own operating system anytime you want to perform "car" functions and not entertainment functions. With this shift, that all goes away: Apple wants to make CarPlay the only interface in your car.

Read more
BMW shipping cars without advertised Apple and Google features
2014 BMW M235i back logo

The global chip shortage continues to cause problems for automakers, to the point where some are shipping vehicles without all of their advertised features.

BMW, for example, is shipping some of its new cars without support for Apple CarPlay and Android Auto, according to a recent report by Automotive News.

Read more
Elon Musk to hand over first Giga Berlin Tesla cars on Tuesday
elon musk teases an offbeat extra for teslas berlin factory giga

Tesla boss Elon Musk has flown to Germany to present customers with the first Model Y vehicles built at the automaker’s new Giga Berlin plant -- its first car factory in Europe.

Musk tweeted that he’ll be handing over the production cars to the new owners at a special event at the site on Tuesday, March 22.

Read more