Skip to main content

Bugatti’s first hybrid could get Porsche genes and an iconic nameplate

Bugatti
Ronan Glon/Digital Trends
Bugatti has examined ways to expand its lineup since Volkswagen took over the brand in 1998 and injected a serious amount of cash into its coffers. The plans have never materialized; the company introduced only two models in just as many decades. That could change soon, though, thanks to the Group’s recent commitment to electrification, and a recent report suggests the storied Atlantic nameplate is poised to make a comeback.

Members of Volkswagen’s top brass asked the Bentley, Lamborghini, and Bugatti division to slash their fleets’ CO2 output in a timely manner. Mainstream brands like Volkswagen can resort to downsizing to build more efficient cars, but Bugatti will lose all credibility if it drops a twin-turbocharged V6 into the Chiron‘s cavernous engine bay. The only way for high-end companies to build cleaner models is to embrace electrification, which is less controversial but not without risks. Bugatti’s entry into the segment will take the form of a four-seater coupe positioned well below its halo model.

Recommended Videos

Bugatti isn’t starting from scratch. It will receive its own version of the MSB platform found under Porsche’s newest Panamera, and it will get the Panamera Turbo S E-Hybrid’s gasoline-electric plug-in hybrid powertrain to play with. In its standard form, it relies on a powerful V8 engine and a compact electric motor to send over 680 horsepower and 626 pound-feet of torque to all four wheels. The Panamera hits 62 mph from a stop in 3.4 seconds, so a modern-day Bugatti Atlantic could perform the same sprint in under three seconds.

The design brief calls for an impressive specifications sheet, according to inside sources who spoke to Automobile Magazine on the condition of anonymity. The coupe must be capable of driving over at least 60 miles on a single charge of electricity, which is about twice the real-world range of a Panamera Turbo S E-Hybrid. Doubling range without doubling cost is a bit unlikely, but that shouldn’t be a problem for the average Bugatti customer.

The battery pack — which will likely be a lithium-ion unit — will need to take a full charge in under 10 minutes, so it will utilize Porsche’s fast-charging technology, and it must retain its full capacity after a thousand charging cycles. Engineers are stepping up to the challenge, and they’ve got a couple of years to come up with a sexy-looking, state-of-the-art performance coupe worthy of wearing the Atlantic nameplate. The original Atlantic is one of the most expensive cars in the world, so its successor will have Paul Bunyan-sized shoes to fill.

Ronan Glon
Ronan Glon is an American automotive and tech journalist based in southern France. As a long-time contributor to Digital…
These new NASA EVs will drive astronauts part way to the moon (sort of)
NASA's new crew transportation electric vehicles.

Three specially designed, fully electric, environmentally friendly crew transportation vehicles for Artemis missions arrived at NASA’s Kennedy Space Center in Florida this week. The zero-emission vehicles, which will carry astronauts to Launch Complex 39B for Artemis missions, were delivered by Canoo Technologies of Torrance, California. NASA/Isaac Watson

NASA has shown off a trio of new all-electric vehicles that will shuttle the next generation of lunar astronauts to the launchpad at the Kennedy Space Center.

Read more
5 upcoming EVs I’m excited for, from luxury SUVs to budget champions
Lotus Eletre

Almost every major automaker has released an EV by now -- or plans to soon -- and makers like Ford and Kia already have a variety to choose from. But if you haven't found one that's right for you yet, hang tight. There are dozens of announced electric car models that have yet to come out, and it's clear that the future of EVs is bright.

From longer range to lower prices, the next batch of EVs gives us plenty to get excited about. Here are five upcoming EVs that we can't wait to drive.
Volvo EX30

Read more
Tesla shows off first Cybertruck after two years of delays
The first Cybertruck built at Tesla's Giga Texas facility.

The first Cybertruck built at Tesla's Giga Texas facility. Tesla

Tesla has shown off the first Cybertruck to roll off the production line at its new Gigafactory plant in Austin, Texas.

Read more