Skip to main content

What can I help you with? Ford bringing Siri to your dashboard with the help of Automatic

Automatic Smart Driving Assistant
Image used with permission by copyright holder
Looking for a little extra conversation on your commute? With the help of Automatic, Ford may have a solution.

Gigaom reports that the American automaker is partnering with Automatic Labs to bring Siri, Apple’s backtalking intelligent personal assistant, right into the dashboard of your daily driver.

Recommended Videos

The integration is made possible via Automatic’s small ‘Link’ device, which plugs into the OBD-II port on your car’s dash. Link, as the name implies, can connect a vehicle (2011 and newer) to an iPhone via Bluetooth connection, essentially redirecting Siri’s vocal interface through the car’s speakers and microphones.

With Link, there’s no taking your eyes off the road to activate Siri. Simply use the push-to-talk controls on your steering wheel to activate and let your voice do the rest: make a call, write a text, or search for the taco cart nearest you.

The system is compatible with most new Ford and Lincoln vehicles, such as the Explorer, Flex, F-150, Taurus, MKS, MKX, and Navigator. However, Automatic’s interface won’t work with cheaper models like the Fiesta and Focus as of this writing.

Related: Analyze your commute with the Web Dashboard by Automatic

There’s more to Link than just iPhone connectivity. The device can measure fuel economy, monitor engine health, track recent trips, and log rough driving conditions like rapid acceleration and sudden braking. This data can be easily displayed, expanded, and filtered with Automatic’s Web Dashboard.

Earlier this month, we reported that the first production vehicle with Apple’s CarPlay was delivered to a customer. Given that it was a $295,000 Ferrari FF, though, the news affected about one percent of the population. Manufacturers like BMW, Honda, Toyota, and GM are on the way in the next year, so Automatic’s interface may your best bet if you don’t want to wait.

(Photo via Automatic)

Andrew Hard
Former Digital Trends Contributor
Andrew first started writing in middle school and hasn't put the pen down since. Whether it's technology, music, sports, or…
Tesla and Elon Musk sued over use of AI image at Cybercab event
tesla and spacex CEO elon musk stylized image

Tesla’s recent We, Robot presentation has run into trouble, with one of the production companies behind Blade Runner 2049 suing Tesla and its CEO, Elon Musk, for alleged copyright infringement.

Tesla used the glitzy October 10 event to unveil its Cybercab and Robovan, and also to showcase the latest version of its Optimus humanoid robot.

Read more
Qualcomm wants to power your next car with the Snapdragon Cockpit and Ride Elite platforms
Qualcomm Snapdragon Cockpit Elite and Ride Elite automotive platforms

It’s been a big year for Qualcomm. Alongside its massive launch into laptop chips through the Snapdragon X Elite series, Qualcomm is now entering the automotive space. The company has announced the new Qualcomm Snapdragon Cockpit Elite and Snapdragon Ride Elite platforms at its annual Snapdragon Summit, which it flew me out to attend.

The two platforms are designed for different purposes, and can be used togetheror separately. The Snapdragon Cockpit Elite is built for in-vehicle infotainment systems and services, while the Snapdragon Ride Elite is built to power autonomous vehicle systems, including all the cameras and sensors that go into those systems.

Read more
Scout Traveler and Scout Terra forge a new path for EVs
Scout Traveler and Scout Terra.

Electric vehicles are inseparable from newness, whether it’s new tech, new designs, or new companies like Rivian, Lucid, and Tesla. But the Volkswagen Group’s new EV-only brand also relies heavily on the past.

Unveiled Thursday, the Scout Traveler electric SUV and Scout Terra electric pickup truck are modern interpretations of the classic International Harvester Scout. Manufactured from 1961 to 1980, the original Scout helped popularize the idea of the rugged, off-road-capable utility vehicle, setting the stage for modern SUVs.

Read more