Skip to main content

Watch folks react to their first ride in GM Cruise’s driverless car

General Motors autonomous car unit, Cruise, has started to offer driverless rides to residents of San Francisco as it moves toward the launch of a full-fledged robo-taxi service.

Following a test run of the service last week, Cruise has released a video (below) showing the reaction of the very first passengers as they rode through the streets of the Californian city in a vehicle that had nobody behind the wheel.

We’ve opened our doors to the public!

With most riders in the video experiencing autonomous trips for the first time, the reactions were understandably upbeat, ranging from, “This is so cool” to “It’s just weird,” along with comments such as, “The car drove better than most of the drivers I’ve been in the back of a car with.”

In a blog post on Tuesday, February 2, Kyle Vogt, Cruise interim CEO and co-founder, announced a new sign-up page for folks interested in taking a free ride through the streets of San Francisco in one of Cruise’s autonomous Chevy Bolts.

Vogt said the service will begin with a “small number” of users, but it will gradually increase as it deploys more of its driverless cars on public roads.

Cruise’s video reminds us of the one released four years ago by Waymo, another giant in the autonomous-car space. With backup drivers being gradually removed from both companies’ self-driving vehicles, Cruise and Waymo are planning to build cars without a steering wheel.

The news of Cruise’s move to offer driverless rides to the public comes as the SoftBank Vision Fund, which initially invested $900 million in Cruise in 2018, agreed to pump another $1.35 billion into the company — a cash injection that Vogt said will enable Cruise to expand its engineering team and take its driverless service to more communities.

Cruise was founded by Vogt and Dan Kan in 2013, with General Motors stepping in to buy it three years later. Besides SoftBank, funding has come in from a range of investors, including Honda, which has also put several billion dollars into Cruise’s autonomous-car project.

Moving forward, Cruise plans to use its vehicles for full-fledged robo-taxi and delivery services, with the current trial in San Francisco taking it another step toward its goal.

Editors' Recommendations

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
GM unveils more advanced version of its Super Cruise driver-assist system
GM's Ultra Cruise interface.

General Motors (GM) has unveiled its most advanced driver-assist system to date, called Ultra Cruise.

The new technology will exist alongside its established Super Cruise driver-assist system, with the Super version to remain available on its more mainstream vehicles and Ultra reserved for its premium motors, the American auto giant said this week.

Read more
Watch San Franciscans take a ride in Waymo’s self-driving car
Waymo Jaguar I-Pace

Waymo is inviting San Francisco residents to hop inside its self-driving vehicles for a drive around the city.

Welcoming our first riders in San Francisco

Read more
CES 2021 and cars: What we expect in autonomous cars, EVs, and more
Sony Vision-S Concept Car

The automotive world has been turned on its ear in recent years, as the greatest car shows of the world dimmed beside and ultimately vanished into the penumbra of CES. CES has truly taken over the world of transportation: The world’s greatest gadget show has become one of the world’s biggest car shows, where dozens of car builders and accessory makers come to show off their latest wares.

In years past at CES, we’ve driven self-driving cars and tractors, been wowed by futuristic autonomous busses, and seen some of the biggest tech companies dip a tentative toe into the automotive world – I’m looking at you, Sony. What should we expect from CES 2021? Here are a few educated guesses at what to watch out for.
Autonomous cars galore
In years past, we’ve tested autonomous car tech from any number of companies. Last year I cruised around Vegas in a custom Lincoln MKZ, powered by Qualcomm's Snapdragon Ride, a handful of chips and a software stack that can fit into a box no bigger than your backpack and can tie together the cameras, communication systems, and navigation needed for autonomy. In 2018 we rode in an Aptiv-powered Lyft, which we found the best kind of boring.

Read more