Skip to main content

Ford hopes to put MyFord Touch criticism behind it with new Sync 3 system

Update: One more important detail is Ford’s switch from Microsoft to BlackBerry, now noted below.

Ford’s Sync with MyFord Touch was one of the first branded automotive infotainment, but that doesn’t mean it’s been well received.

While Ford offers the system on nearly every vehicle it makes, it hasn’t been able to quell complaints about complicated and sometimes-clunky interfaces.

So for its new system, Ford decided to make some big changes, including dropping the MyFord Touch name. Welcome to Sync 3.

The new system ditches the old Microsoft framework for BlackBerry’s QNX operating system, so it really is new both inside and out.

Ford Sync 3
Image used with permission by copyright holder

To make things easier for people – who have to operate the system and a motor vehicle at the same time, remember – Ford added smartphone-like pinch-and-zoom gesture controls to the touchscreen. It also claims to have improved the screen’s responsiveness, which was a common criticism of previous systems.

Menu buttons are now large tiles with simple graphics, primarily using black type on a white background for easier reading. The home screen is broken up into three zones: Audio, Navigation, and Phone.

Drivers can now scroll through their contact lists with one finger, and there’s a “one-box” search feature for navigation that’s supposed to mirror Internet search-engine boxes.

Voice recognition is naturally part of the package as well, and Ford says the new version doesn’t require as many rigid commands.

To play music, a person just has to say “play” and the artist, album, or song title. The search function also  recognizes some colloquial place names, so suers don’t have to remember full names. Ford will also add Siri Eyes Free for iPhone users.

Speaking of smartphones, the Sync AppLink feature returns as part of the new system. Like many system now peddled by carmakers, it uses Sync-specific versions of certain apps for hands-free control of phone functions.

Available apps include Pandora, Stitcher, Spotify, and iHeartRadio. Ford says the Sync 3 version is faster than before, and can more easily, err, sync with a phone’s apps.

One last notable feature is the addition of over-the-air software updates, for an additional bit of smartphone-like convenience.

Sync 3 will appear on new Ford vehicles next year.

Stephen Edelstein
Stephen is a freelance automotive journalist covering all things cars. He likes anything with four wheels, from classic cars…
Tesla and Elon Musk sued over use of AI image at Cybercab event
tesla and spacex CEO elon musk stylized image

Tesla’s recent We, Robot presentation has run into trouble, with one of the production companies behind Blade Runner 2049 suing Tesla and its CEO, Elon Musk, for alleged copyright infringement.

Tesla used the glitzy October 10 event to unveil its Cybercab and Robovan, and also to showcase the latest version of its Optimus humanoid robot.

Read more
Qualcomm wants to power your next car with the Snapdragon Cockpit and Ride Elite platforms
Qualcomm Snapdragon Cockpit Elite and Ride Elite automotive platforms

It’s been a big year for Qualcomm. Alongside its massive launch into laptop chips through the Snapdragon X Elite series, Qualcomm is now entering the automotive space. The company has announced the new Qualcomm Snapdragon Cockpit Elite and Snapdragon Ride Elite platforms at its annual Snapdragon Summit, which it flew me out to attend.

The two platforms are designed for different purposes, and can be used togetheror separately. The Snapdragon Cockpit Elite is built for in-vehicle infotainment systems and services, while the Snapdragon Ride Elite is built to power autonomous vehicle systems, including all the cameras and sensors that go into those systems.

Read more
Scout Traveler and Scout Terra forge a new path for EVs
Scout Traveler and Scout Terra.

Electric vehicles are inseparable from newness, whether it’s new tech, new designs, or new companies like Rivian, Lucid, and Tesla. But the Volkswagen Group’s new EV-only brand also relies heavily on the past.

Unveiled Thursday, the Scout Traveler electric SUV and Scout Terra electric pickup truck are modern interpretations of the classic International Harvester Scout. Manufactured from 1961 to 1980, the original Scout helped popularize the idea of the rugged, off-road-capable utility vehicle, setting the stage for modern SUVs.

Read more