Skip to main content

Hyundai turned its Santa Fe into a nitrous-boosted off-roader for SEMA

Hyundai Rockstar Santa Fe concept
Off-road ability and the rugged image that comes with it are among the many reasons why consumers love SUVs. However, most modern SUVs are car-based crossovers, and so aren’t much better off-road than the average minivan or sedan. But what would happen if a carmaker decided to turn one of its crossovers into a genuine off-road machine?

That’s what Hyundai and the Rockstar energy drink company had in mind when they concocted the Rockstar Santa Fe concept. Set to debut at the annual SEMA aftermarket trade show in Las Vegas next month, it’s the kind of modified creation you’d expect a group of people to come up with after a night of pounding the energy drinks it’s sponsored by.

Hyundai turned the Santa Fe from a soccer-mom shuttle into a monster truck, installing a completely new suspension system that jacks up the ride height for extra ground clearance, and features aftermarket King shocks to soak up bumps. The Rockstar Santa Fe concept rides on massive 35-inch Mickey Thompson Baja Claw tires, fitted to 17-inch bead-lock wheels. Designed for off-road and military vehicles, bead-lock wheels allow the tire to be bolted to the rim, so it doesn’t come off if when deflated.

As if the wheel-and-tire package didn’t give the Rockstar Santa Fe enough attitude, Hyundai added LED light bars, rock sliders and bumpers, and a custom roof rack. A winch is also onboard in case the Santa Fe gets stuck somewhere out in the wilderness, although this rig will probably spend most of its time on display at auto shows. The interior is fully customized, with leather upholstery.

The 3.3-liter V6 shared with stock Santa Fes was treated to a custom exhaust system and nitrous oxide. That means it should make more than the stock version’s 290 horsepower and 252 pound-feet of torque, but Hyundai wouldn’t quote a specific power output. The Korean carmaker will also bring a 1,000-hp Santa Fe built by tuner Bisimoto to SEMA, so clearly there’s some potential in that engine.

The Santa Fe may be a competent family crossover, but it’s an unlikely choice for off roading, or modification in general. That just goes to show how crazy SEMA concept cars can get, and there are more on the way. Be sure to check back for the latest updates as SEMA draws closer.

Stephen Edelstein
Stephen is a freelance automotive journalist covering all things cars. He likes anything with four wheels, from classic cars…
These new NASA EVs will drive astronauts part way to the moon (sort of)
NASA's new crew transportation electric vehicles.

Three specially designed, fully electric, environmentally friendly crew transportation vehicles for Artemis missions arrived at NASA’s Kennedy Space Center in Florida this week. The zero-emission vehicles, which will carry astronauts to Launch Complex 39B for Artemis missions, were delivered by Canoo Technologies of Torrance, California. NASA/Isaac Watson

NASA has shown off a trio of new all-electric vehicles that will shuttle the next generation of lunar astronauts to the launchpad at the Kennedy Space Center.

Read more
5 upcoming EVs I’m excited for, from luxury SUVs to budget champions
Lotus Eletre

Almost every major automaker has released an EV by now -- or plans to soon -- and makers like Ford and Kia already have a variety to choose from. But if you haven't found one that's right for you yet, hang tight. There are dozens of announced electric car models that have yet to come out, and it's clear that the future of EVs is bright.

From longer range to lower prices, the next batch of EVs gives us plenty to get excited about. Here are five upcoming EVs that we can't wait to drive.
Volvo EX30

Read more
Tesla shows off first Cybertruck after two years of delays
The first Cybertruck built at Tesla's Giga Texas facility.

The first Cybertruck built at Tesla's Giga Texas facility. Tesla

Tesla has shown off the first Cybertruck to roll off the production line at its new Gigafactory plant in Austin, Texas.

Read more