Electrifying news: Jaguar trademarks ‘EV-Type’ name in U.S. and Europe

By Stephen Edelstein November 18, 2014

2015 Jaguar F-Type Coupe — Image used with permission by copyright holder

Building a new car is a long and complicated process that includes plenty of paperwork, but that can sometimes provide early glimpses at a carmaker’s intentions.

AutoGuide reports that Jaguar Land Rover has trademarked the name “EV-Type” in the U.S. and Europe, so does that mean an electric Jag is in our future?

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While it was used on the X-Type and S-Type sedans in the 2000s, the “-Type” designation is currently reserved for the F-TYPE sports car.

The C-X16 concept that formed the basis for the F-TYPE featured a hybrid powertrain, but Jag hasn’t discussed any plans for an electrified version of the production model.

It’s about to launch all-wheel drive F-TYPE models, so any further expansion of the lineup would probably have to wait until at least after they hit showrooms.

Tightening global emissions standards may coerce Jag into pursuing a hybrid or all-electric car in the future, though. It’s German luxury rivals are already embracing the technology, and partner Land Rover is reportedly mulling an electric SUV.

It’ also possible that Jaguar is just trademarking the name EV-Type as a preemptive move. It may have no plans to use that name on a production car, but may not want someone else using it.

That doesn’t mean an electric sports car wouldn’t be an interesting addition to Jag’s lineup. It would make a good rival for the long-rumored second coming of the Tesla Roadster and a potential electric Porsche, although we’d miss the snarl of the F-TYPE’s internal-combustion engines.

Stephen Edelstein

Contributing Editor

Stephen is a freelance automotive journalist covering all things cars. He likes anything with four wheels, from classic cars…

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