Skip to main content

MINI’s URBAN-X startup accelerator envisions a better life for city dwellers

2017 MINI Cooper S Convertible
2017 MINI Cooper S Convertible
MINI is rolling on new ground today as it announces the first nine companies that will participate in the company’s URBAN-X startup accelerator program. The automaker has partnered with HAX, a division of venture capital firm SOSV, to create a cohort of innovative startups with the goal of improving the quality of life in cities.

Over the course of three months, the URBAN-X participants will refine their visions and launch their products and services. Each company will preview their interpretation of a better city life during an invite-only Demo Day on June 7, 2016.

Here’s the rundown on URBAN-X’s first accelerator class:

  • Brooklyness: We make cycling in the city safer. Brooklyness.com; @brooklyness1
  • Buzzware: Supercharging network for commercial drones. Buzzware.co
  • CTY: Analytics for places @heycty
  • Farmshelf: Easy-to-use hydroponic urban farms for schools, apartment buildings, and under-utilized city spaces, Farmshelf.co; @farmshelfco
  • MindRider: Mapping mental experiences to find the best places. Mindriderhelmet.com; @mindriderhelmet
  • nello: The virtual doorman for your home. nello.io; @locumilabs
  • Industrial/Organic: Sustainable solutions for a changing world. Industrialorganic.co
  • SAMOCAT: The lightest and the most compact automated public transportation system. Samocat.fr; @SamocarSharing
  • stae: We’re modern civil engineering. Stae.co; @staehere

As you can tell from the descriptions, each of the startups is in a very early stage of defining its business model. One standout among them has to be MindRider; who doesn’t want to find the “best places,” via mental mapping? Who, we ask?!

We’ll see what comes from this venture over the next three months, but for now, it’s worth mentioning that MINI and HAX have joined forces to pair MINI’s design, engineering, and usability experience with HAX’s acceleration process, investing techniques, and rapid go-to-market strategy. The two organizations see dense urban dwellings as prime territory for innovation.

URBAN-X is already planning the kickoff of its next cohort in August of 2016. The startups will settle into a new 23,000 square foot space in Brooklyn this summer.

Miles Branman
Former Digital Trends Contributor
Miles Branman doesn't need sustenance; he needs cars. While the gearhead gene wasn't strong in his own family, Miles…
These new NASA EVs will drive astronauts part way to the moon (sort of)
NASA's new crew transportation electric vehicles.

Three specially designed, fully electric, environmentally friendly crew transportation vehicles for Artemis missions arrived at NASA’s Kennedy Space Center in Florida this week. The zero-emission vehicles, which will carry astronauts to Launch Complex 39B for Artemis missions, were delivered by Canoo Technologies of Torrance, California. NASA/Isaac Watson

NASA has shown off a trio of new all-electric vehicles that will shuttle the next generation of lunar astronauts to the launchpad at the Kennedy Space Center.

Read more
5 upcoming EVs I’m excited for, from luxury SUVs to budget champions
Lotus Eletre

Almost every major automaker has released an EV by now -- or plans to soon -- and makers like Ford and Kia already have a variety to choose from. But if you haven't found one that's right for you yet, hang tight. There are dozens of announced electric car models that have yet to come out, and it's clear that the future of EVs is bright.

From longer range to lower prices, the next batch of EVs gives us plenty to get excited about. Here are five upcoming EVs that we can't wait to drive.
Volvo EX30

Read more
Tesla shows off first Cybertruck after two years of delays
The first Cybertruck built at Tesla's Giga Texas facility.

The first Cybertruck built at Tesla's Giga Texas facility. Tesla

Tesla has shown off the first Cybertruck to roll off the production line at its new Gigafactory plant in Austin, Texas.

Read more