Skip to main content

Pioneer unveils heads-up, augmented reality display for use in vehicles

PioneerAugmentedRealityCar

Augmented reality is a rapidly growing trend in the worlds of entertainment and gaming, but is it something you would want in your car?

Developers at Pioneer aim to answer that question and, according to PC World, have unveiled an augmented reality, heads-up display for use in automobiles. The technology makes use of an LCD screen mounted into the dash (where a CD-player or navigation system would usually be), working in conjunction with a small camera mounted near the rear-view mirror. You’ll have to sacrifice your sun-visors, which are replaced by small screens that create the augmented reality effect.

Lasers display across these screens, causing images to appear as if they are “floating” a few meters in front of the vehicle. This effect gives you the feeling that you are seeing graphics outside of your vehicle, even though they are actually being displayed through the screens above. It’s a neat trick, and one that may actually aid in your driving experience.

According to the Youtube video below, you’ll see a wealth of information, all moving and interacting with the road. Augmented reality arrows will help guide you to a destination via GPS, and small “cartoon balloons” will mark important areas in the distance like gas stations, restaurants, and a variety of other locales. The camera will even feed you information regarding stop signs, yield signs, traffic lights, and a number of other important signage.

Although, if you’re not into the “virtual reality” aspect of the system, you can still turn your gaze down to the included LCD-screen, where you’ll see the same information. Although, from a design stand point, it’s probably a lot safer to see objects ahead of you, in real time, rather than having to avert your gaze from the roadway. There is a small amount of “camera delay” on the Youtube video, but the company promises that the real thing is instantaneous.

This system doesn’t come cheap, running at around $3,400 per unit. We are assuming that is just for the equipment and does not include instillation fees. We are also unsure if this setup is applicable on all vehicle types. Although, judging by the fact that it is simply a camera and screens, it is a safe bet that you could mount this on virtually any vehicle. It will be interesting to see how well this unit sells in the near future, and if Pioneer continues to develop augmented reality software for cars.

What do you think? Is this a smart development, or is it something you could – or should – do without?

Editors' Recommendations

Russ Boswell
Former Digital Trends Contributor
Russ Boswell is an aspiring video game and technology journalist from Colorado. He's been an avid gamer since he was old…
These new NASA EVs will drive astronauts part way to the moon (sort of)
NASA's new crew transportation electric vehicles.

Three specially designed, fully electric, environmentally friendly crew transportation vehicles for Artemis missions arrived at NASA’s Kennedy Space Center in Florida this week. The zero-emission vehicles, which will carry astronauts to Launch Complex 39B for Artemis missions, were delivered by Canoo Technologies of Torrance, California. NASA/Isaac Watson

NASA has shown off a trio of new all-electric vehicles that will shuttle the next generation of lunar astronauts to the launchpad at the Kennedy Space Center.

Read more
5 upcoming EVs I’m excited for, from luxury SUVs to budget champions
Lotus Eletre

Almost every major automaker has released an EV by now -- or plans to soon -- and makers like Ford and Kia already have a variety to choose from. But if you haven't found one that's right for you yet, hang tight. There are dozens of announced electric car models that have yet to come out, and it's clear that the future of EVs is bright.

From longer range to lower prices, the next batch of EVs gives us plenty to get excited about. Here are five upcoming EVs that we can't wait to drive.
Volvo EX30

Read more
Tesla shows off first Cybertruck after two years of delays
The first Cybertruck built at Tesla's Giga Texas facility.

The first Cybertruck built at Tesla's Giga Texas facility. Tesla

Tesla has shown off the first Cybertruck to roll off the production line at its new Gigafactory plant in Austin, Texas.

Read more