Skip to main content

AMD predicts 700-watt GPUs before 2025, but it has a plan

In a recent interview, AMD talked about the future of its products, including high-performance GPUs. In that sector, the manufacturer rightfully predicts that as the capabilities of graphics cards grow, so will their power consumption.

AMD foresees that we might start seeing GPUs with a TDP as high as 700 watts even before the end of 2024. The company has also talked about further optimizations in terms of performance-per-watt, which could potentially give it an edge over Nvidia.

AMD's GPU TDP chart.
AMD/VentureBeat

The prediction comes from a VentureBeat interview with Sam Naffziger, AMD’s senior vice president, corporate fellow, and product technology architect. Naffziger specializes in power efficiency and performance-per-watt, both of which are important aspects of AMD’s strategy across its product lineups, including both graphics cards and processors. This applies to enterprise products, such as data center computing, and consumer products, such as the best GPUs for gamers.

Recommended Videos

In the interview, Naffziger talks about the fact that the power consumption of most hardware has been on a very strong upward curve recently, and this too applies to both the products that are aimed at massive high-performance computing (HPC) workloads as well as the gaming PCs we use in our own homes.

Get your weekly teardown of the tech behind PC gaming
Check your inbox!

It’s true — as performance goes up, so does the power consumption. As seen on the above slide, AMD predicts that high-performance GPUs will hit a TDP of 700 watts even before 2025, showcasing a continuous upward trend that seems to have accelerated in the last few years.

Various rumors about the allegedly monstrous power requirements of the upcoming Nvidia GeForce RTX 4090 show us that the problem is closer than we might think. After all, some leakers predict that pairing the next-gen GPU with a matching Intel Raptor Lake processor will call for a massive 1,200-watt power supply (PSU). Graphics cards are slowly turning into power-hungry beasts, and soon enough, keeping up with them might become increasingly tricky.

AMD zoning in on power efficiency is nothing new. In 2014, the manufacturer started a so-called “25×20” initiative that led it to increase the efficiency of its mobile CPUs by 25 times by the end of 2020. Now, AMD has a similar ongoing initiative, dubbed the “30×25.” This time around, Team Red plans to increase the efficiency of its accelerated data center platforms by 30 times by 2025. With performance-per-watt front and center, AMD continues trying to improve its products without resulting in a disastrous increase in power consumption.

Although the 30×25 initiative focuses on HPC, it certainly sounds like AMD is making architectural choices that will bring a positive impact both to the next-gen RDNA 3 graphics cards, and to the ones that follow — RDNA 4.

AMD trends in energy efficiency chart.
AMD/VentureBeat

Talking about the upcoming GPUs, Naffziger said, “We publicly went out with a commitment to another 50% performance-per-watt improvement. That’s three generations of compounded efficiency gains there, 1.5 or more. We’re not talking about all the details of how we’re going to do it, but one component is leveraging our chiplet expertise to unlock the full capabilities of the silicon we can purchase.”

This clearly implies that AMD is aiming for a huge 50% performance-per-watt improvement for RDNA 3 GPUs versus the current generation of cards. AMD is currently the only manufacturer that has plenty of expertise in creating both mainstream graphics cards and processors, and as such, it’s able to utilize some of its CPU ideas in the creation of new GPUs — reducing bus widths and adding a large Infinity Cache comes to mind.

Thus far, it’s mostly been true that AMD is often more power-conservative than its competitors. As an example, Nvidia’s GeForce RTX 3090 Ti has a 450-watt TDP, while AMD’s flagship Radeon RX 6950 XT keeps things more reasonable at 335 watts. The next generation of GPUs for both manufacturers is still a subject of speculation, but it won’t be a surprise if AMD continues to keep things slightly more efficient — although perhaps sometimes at the expense of performance.

RDNA 3 GPUs are set to release later this year and instantly made to compete with Nvidia’s RTX 40-series graphics cards. Let’s hope that AMD’s power-efficiency focus will save many customers from buying a new power supply.

Monica J. White
Monica is a computing writer at Digital Trends, focusing on PC hardware. Since joining the team in 2021, Monica has written…
Next-gen GPUs are coming ‘later this year’ — but which?
RX 7900 XTX slotted into a test bench.

What's going on with next-gen graphics cards? I've been asking myself that question for months now. Reports about Nvidia's RTX 50-series and AMD's RDNA 4 first pointed to a 2024 release, but most sources now agree that we won't see any new GPUs until 2025. Except EK Water Blocks, a company that now claims that we'll see an announcement "later this year."

EK Water Blocks makes liquid cooling solutions, and it's partnered with both Nvidia and AMD, which makes it harder to determine which GPU manufacturer it's talking about here. According to the latest leaks, both GPU makers aren't launching their new products this year, although one source (admittedly uncertain) claimed that we'd have an announcement this month. This is now the second leak in as many days that implies good news in 2024.

Read more
How long do GPUs really last?
The RTX 4080 Super graphics card sitting on a pink background.

The graphics card is one of the most important components in your PC, and arguably it's also the most exciting part. Beyond the necessities, such as a fast SSD, no single component has the same kind of impact on gaming; GPUs are also crucial in many productivity tasks. Something this important hardly ever comes cheap, which is why buying one of the best GPUs tends to be expensive.

Seeing as buying a new GPU is no walk in the park, it makes sense to try to plan ahead and wonder: How long do GPUs last? For some PC components, the answer is somewhat straightforward; for GPUs, it's most definitely not. Let's dive in and go over every aspect step by step.
How long do GPUs last?

Read more
AMD’s new feature doubled my frame rate with a single click
RX 7900 XTX installed in a test bench.

AMD did exactly what I hoped it would do. Its Fluid Motion Frames feature, referred to as AFMF, originally promised a way to add frame generation to virtually any game. There was just one problem -- AFMF was bad. Really bad. Now, AMD is taking another swing at driver-level frame generation with AFMF 2, which works in any game for any of AMD's RX 6000 or RX 7000 graphics cards.

The new version takes a lot of cues from Lossless Scaling, a $7 Steam app that has catapulted in popularity over the past few months due to its ability to add frame generation to any game. AMD is now able to provide a similar level of quality, and with some clear upsides over Lossless Scaling if you own one of AMD's best graphics cards.
What's new here?

Read more