Skip to main content

Did Apple just accidentally reveal the Mac Pro release date?

The long-awaited Mac Pro was only recently announced at Worldwide Developer Conference (WWDC), but it already appears that Apple has let the cat out of the bag in terms of the monster machine’s release date.

While we learned a lot about the Mac Pro at the event, from its cheese grater design to its eye-watering price tag to its incredible 6K display (yours for a mere $6,000), its exact release date remained a mystery. Ultimately, though, that couldn’t last. While Apple remained tight-lipped during its keynote presentation — saying only that the Mac Pro would be out in the fall — things got a bit more specific on its website.

That’s because clicking the “Notify me” button in the Mac Pro section of Apple’s homepage launched a pop-up box where you could enter your email address — and there, nestled at the top, were the words “Coming September.” Clicking “Notify me” on the Mac Pro’s own page on Apple’s site only said “Coming This Fall,” according to 9to5 Mac.

After word got out about this, Apple quickly changed the text from “Coming September” to “Coming This Fall” on its homepage pop-up, leading us to believe the September reveal was probably an error. That doesn’t mean it’s not correct, though — it just seems that Apple isn’t quite ready to reveal all just yet. We’ll hopefully find out how correct that September date is in the coming months.

And really, it’s not surprising that Apple didn’t want to promise an exact launch date at WWDC. The Mac Pro has been teased since April 2017, when Apple told reporters it would be released some time after 2018. And let’s not forget AirPower, which was previewed by Apple to much fanfare, before being delayed several times and then unceremoniously ditched when Apple realized it just wasn’t feasible. That would have stung for the Cupertino, California-based tech giant.

Only committing to a vague “fall” release date makes sense for a machine that has been the subject of hushed rumors and whispers for years, and fall technically extends right up to December 20. But if this slip-up is anything to go by, we could be seeing the Mac Pro sooner than many of us expected.

Alex Blake
In ancient times, people like Alex would have been shunned for their nerdy ways and strange opinions on cheese. Today, he…
Report: Apple’s 2024 MacBooks may face some serious shortages
Apple's John Ternus stands next to an image of the 15-inch MacBook Air at Apple's Worldwide Developers Conference (WWDC) in June 2023.

Looking forward to getting a new MacBook in the next year or so? You might have to wait longer than expected, as Apple chip supplier TSMC is reportedly struggling to get enough skilled workers for its forthcoming Arizona factory. That could mean we see serious shortages of Apple laptops and a struggle to get hold of stock.

The bad news comes from The Wall Street Journal. According to the outlet, TSMC has said that “people with expertise erecting semiconductor facilities were in short supply in the U.S.” As a result, the Arizona factory “would miss its target of starting mass production next year.”

Read more
Apple’s next Vision Pro may send you on a mood-altering trip
The Apple Vision Pro reveals the wearer's eyes on a front-facing display.

It sounds like something out of a sci-fi novel, but Apple could be working on a way to let you alter your mood just by telling its Vision Pro headset how you want to feel. That’s according to a recently granted patent (number 11703944) that outlines the whole futuristic idea.

It’s a strange concept and one that sounds woven right out of a Philip K. Dick story. In fact, in the author’s Do Androids Dream of Electric Sheep? there is a machine that puts users into whatever mood they desire. It sounds as though Apple’s inventors have been reading a little sci-fi in their spare time.

Read more
The M3 MacBook Pro may launch sooner than anyone expected
Fortnite running on a Macbook M1.

Earlier this week, we learned that Apple’s next batch of Macs loaded with M3 chips could be set to launch in the fall. Today, a fresh report claims they could arrive ahead of schedule -- but there are reasons to be doubtful.

The idea comes from a paywalled DigiTimes report (via MacRumors), which cites “industry sources” to claim that Apple will introduce a new MacBook Pro -- complete with a 3-nanometer Apple silicon chip that will boast improved performance and efficiency -- as soon as the third quarter of 2023. That quarter runs from July 1 until September 30.

Read more