Google Announces DoubleClick Layoffs

By Digital Trends Staff April 3, 2008

Google Announces DoubleClick Layoffs It’s not good news, but it wasn’t unexpected. Now that legislators have allowed Google’s $3 billion purchase of online ad company DoubleClick to go ahead, Google has decided to lay off 300 DoubleClick employees, about one-quarter of its US staff (worldwide, DoubleClick employs about 1500people). In a statement, Google said, “Since our acquisition of DoubleClick closed on March 11, we have been working to match and align DoubleClick employees in the U.S. with ourorganizational plan for the business. As with many mergers, this review has resulted in a reduction in headcount at the acquired company.” Google had said a month ago that layoffs werelikely. Reportedly, some employees have already been laid off, and other will be offered contract jobs that will only last until the two companies are fully integrated. In a linked move,Google also announced it was selling the Performics Search Marketing arm of DoubleClick, which aids markets in putting ads on different search engines. In ablog entry, Google said, “It’s clear to us that we do not want to be in the search engine marketing business. Maintaining objectivity in both search and advertising is paramount toGoogle’s mission and core to the trust we ask from our users. For this reason, we plan to sell the Performics search marketing business to a third party. We believe this will allow us tomaintain objectivity and the search marketing business to continue to grow and innovate and serve its customers. While we have not yet identified a buyer, we’ve received preliminary interestfrom a number of our current partners. Search Marketing will continue to run as a separate entity until the division is sold.”

Digital Trends Staff

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Computing

This new Google Docs feature is exactly what I’ve always wanted

Text box in Google Docs on a laptop.

As a writer of a certain age, I've lived a lot of life in Google Docs. It's where my first drafts go, but it's also where my crazy ideas, unhinged brainstorming, and research dumps go.
There’s so many conveniences about Google Docs that make it my go-to for word processing, but let’s be honest: It’s still fairly barebones, especially when it comes to organizing and managing different files within Google Drive. But this new feature makes all of that much easier, keeping it all contained all within Docs itself.
It’s called Document Tabs, which you may have already noticed floating just to the left of your document.

The idea is simple: It lets you create multiple documents within a single Docs file. Create as many “tabs” or separate documents as a single project might need, and switch between them extremely fast. That accessibility to them is really where the gold is. No more switching between different browser tabs.
It’s even more handy on mobile, of course, where switching applications or tabs is even more cumbersome. Here, you’ll find Document Tabs hovering just at the bottom of the screen with some simple arrows to flip between your different tabs. All we need now is a simple gesture to be added to flip between them even more seamlessly.
Document Tabs takes the place of the old outlining system, which would grab headers and automatically create a table of contents around them. I used this frequently, but it was pretty finicky. More than that, it resulted in overly long documents that I still found myself scrolling through.
Document Tabs is a really elegant solution to that problem. Whether it’s segmenting chapters in a book, multiple aspects of a project, or even just different parts of an article, it’s already become an extremely useful outlining and productivity tool for me.
It even had a pretty clean way of converting the tabs when you need to export. All the tabs do is combine down into one document, but they’re sectioned off with titles and some basic formatting. That’s not going to be ideal in every situation, of course, so it’s something to keep in mind if you need to export and share it with someone outside of Docs.
At the very least, though, it’s worth trying out. And if you’re a Google Docs fiend like I am, I have a feeling you’ll get quite a lot out of it.

Mobile

Google Flights is making it easier to find the best-priced airfare

Plane landing.

Up till now, airfare search results on Google Flights have prioritized a combination of price and convenience over cost alone. This means you might be missing the cheapest options and spending more than you need to.

Via an update to its online tool that's rolling out gradually over the next couple of weeks, Google is finally making it easier to surface the best-priced airfares for your journey, though you may be sacrificing a bit of convenience if you opt for one of them.

Computing

What is Gemini Advanced? Here’s how to use Google’s premium AI

Google Gemini on smartphone.

Google's Gemini is already revolutionizing the way we interact with AI, but there is so much more it can do with a $20/month subscription. In this comprehensive guide, we'll walk you through everything you need to know about Gemini Advanced, from what sets it apart from other AI subscriptions to the simple steps for signing up and getting started.

You'll learn how to craft effective prompts that yield impressive results and stunning images with Gemini's built-in generative capabilities. Whether you're a seasoned AI enthusiast or a curious beginner, this post will equip you with the knowledge and techniques to harness the power of Gemini Advanced and take your AI-generated content to the next level.
What is Google Gemini Advanced?