Yesterday, as Google opened up access to web developers, it also unveiled a new secret project.
Dubbed Caffeine, it will look the same to users, but offer a much better experience, with pretty much everything different under the hood. It’s intended to replace the current search engine once tests have been completed.
In a blog, the company said:
"For the past several months a large team of Googlers has been working on a secret project: a next-generation architecture for Google’s web search."
"It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions."
It shows that although Google has a seemingly insurmountable lead in search, it’s not sitting on its laurels, but Google search quality specialist, Matt Cutts, said it’s not a response to rivals.
"I love competition in search and want lots of it, but this change has been in the works for months. I think the best way for Google to do well in search is to continue what we’ve done for the last decade or so: focus relentlessly on pushing our search quality forward."
