Skip to main content

There’s a MacBook that Apple has no right to continue selling

A stack of MacBooks is pictured from the top down.
Image used with permission by copyright holder

With the launch of the new 15-inch MacBook Air, Apple has solidified its most fleshed-out Mac lineup in recent memory. There’s a MacBook for almost every conceivable budget and use case, ranging from the $999 M1 MacBook Air up to the upper echelons of the 16-inch MacBook Pro.

Considering how well the 15-inch MacBook Air has been received in early reviews, there doesn’t appear to be a bad choice in the mix. That is, until you stumble upon the MacBook hidden in the lineup that Apple has continued to sell for absolutely no reason. I’m referring to the 13-inch MacBook Pro, of course.

Recommended Videos

I’ve been complaining about this black sheep MacBook Pro since last year, when Apple made the head-scratching decision to keep it in the lineup when announcing the M2 chip. Despite having released a redesigned, new 13-inch M2 MacBook Air, the 13-inch MacBook Pro continued to have the same old chassis that’s been in use since 2016. Yes, you read that right — 2016, as in, seven years ago. That means no updated webcam, thick bezels, no MagSafe, and the maligned Touch Bar.

So, yes, Apple should discontinue the MacBook Pro 13-inch immediately. It had a great opportunity to quietly cancel it with the introduction of the 15-inch MacBook Air and the drop in price of the 13-inch Air. At the very least, it could have dropped the price. But no.

Image used with permission by copyright holder

Yet here we are, halfway through 2023, and Apple still refuses to retire this thing. Why keep around a defunct old laptop that blemishes Apple’s otherwise stellar lineup? Well, it’s simple. It continues to sell. Apple made that clear in 2022, stating that the 13-inch MacBook Pro was the world’s second-bestselling laptop, only bested by the cheaper M1 MacBook Air. There’s nothing wrong, in theory, with updating one of its most popular laptops. I’m not going to fault Apple for wanting to keep that train rolling. People keep buying it, so why stop selling it?

Well, when you dig into the reason people are buying it, you start to see the ugly truth behind Apple’s marketing. It’s selling the idea that these laptops are somehow more “Pro” than the MacBook Air — and that’s simply not true. It uses the exact same chip, and given the more advanced design and features of the Air, the Pro is no more than a wannabe. And yet, when talking about the 13-inch MacBook Pro, Apple likes to mention how good it is at photo editing and image processing — while never mentioning how it compares to other similarly priced MacBooks in its lineup.

Image used with permission by copyright holder

So, come on, Apple. Now that we have the 15-inch MacBook Air, there is really no reason to buy the 13-inch MacBook Pro. They’re identical in price and performance, despite the 15-inch MacBook Air being better in every conceivable way. If anything, the 13-inch MacBook Pro is only a reminder of a bygone era for the Mac — one that isn’t remembered fondly, I might add.

If people want to buy it on discount from third-party sellers, you’re more than welcome. But it’s misleading for Apple to continue to sell it. If the company wants to protect its “Pro” brand and support its superior options, Apple needs to let go of this one for good.

Luke Larsen
Luke Larsen is the Senior Editor of Computing, managing all content covering laptops, monitors, PC hardware, Macs, and more.
Apple’s M4 iMac brings next-gen power to your desktop
People using the Apple iMac with M4 chip.

Apple has brought its M4 chip to the iMac, making it the first Mac to get Apple’s latest silicon chip. The update also brings new colors and a significant performance improvement for the all-in-one desktop computer, and it comes a year after it received the previous-generation M3 chip. As with the previous M1 and M3 iMacs, the M4 model is compatible with Apple Intelligence.

It comes at the beginning of a week of product releases from Apple, with the company previously teasing that it had much more to reveal in the coming days. The updates could see the entire Mac lineup receive some variant of the M4 chip (including more powerful M4 Pro, M4 Max and M4 Ultra editions) over the coming months.

Read more
Apple’s next-gen M4 Macs look set to embrace serious gaming
The Mac mini on a wooden table.

Apple’s Mac machines and gaming don’t quite fit in the same equation, even though the recent trajectory of its Metal architecture has pulled off a few surprises. But it looks like the upcoming M4-tier machines won’t pull any punches, including the Mac mini.

In the latest edition of his Power On newsletter, Bloomberg’s Mark Gurman writes that for the first time, Apple’s entry-level desktop computer will offer ray tracing support. For the unaware, it’s a lighting system that adds a whole new level of visual realism to games.

Read more
Apple October Mac launch: everything we expect to be announced next week
Apple's Craig Federighi introduces window tiling in macOS Sequoia at the Worldwide Developers Conference (WWDC) in 2024.

It's official. After an entire month of waiting, Apple has revealed that some Mac-related announcements are coming just next week. The exact timing of the announcements, along with what devices will be launched, however, are still yet to be confirmed.

That being said, the leaks and reporting on this launch have been fairly robust, so we have a fairly good idea of what could be in the works. Refreshing Macs with the M4 chip will be the focus of the event, but there may be a few more surprises too.
When will Apple launch its new devices?
https://twitter.com/gregjoz/status/1849484363165213148?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1849484363165213148%7Ctwgr%5E6e69ea2b057a7d389444839b9bc3c6940ddc52e7%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.digitaltrends.com%2Fcomputing%2Fapple-announcements-are-coming-on-monday%2F

Read more