Skip to main content

Aston Martin yachts and subs take the British car company’s brand beyond spies

Aston Martin yachts and subs were a hot topic at the Monaco Yacht Show (MYS). Aston Martin still makes amazing automobiles, but the marque is branching out. The brand is now associated with yachts and submarines. This past week, the Aston Martin AM37 yacht, designed and built in collaboration with Quintessence Yachts, made its official debut at MYS. Aston Martin and Triton also presented Neptune, a joint venture concept for a 3-seat personal submarine.

You remember when Aston Martin was most known in the U.S. as the exotic brand for James Bond’s rides, right? Bond needed cars with trunk-mounted flamethrowers, oil slick shooters, machine guns under the front fenders, and more. If the passengers were a threat, he just pushed a red button to blast them through the roof on an ejection seat.

007 ASTON MARTIN DB5

Ultra-luxury superyacht builder Feadship collaborated with Quintessence at the Monaco Yacht Show. Feadship’s used two AM37 prototype yachts as tenders to transport VIP guests on the former company’s “Superyacht Safari” — a guided tour of Feadship superyachts moored in Monaco Bay. We’re impressed at the shrewdness of using ultra cool new yachts to taxi the uber-wealthy to check out even cooler and much larger yachts. The point is well-taken, however, that it’s likely that superyacht owners who can’t find any more ways to spend money on their larger vessels may well be the first market for the sophisticated Aston Martin Quintessence yachts.

Recommended Videos

Guests who rode on the tenders likely noticed the differences in styling. One AM37 was Diavolo Red with Cream Truffle leather upholstery, and the other was Ocellus Teal with Ivory leather and teak decks. Personalization is a major theme with the AM37. It’s highly unlikely, according to the company, that any two AM37s will be alike unless specifically ordered that way.

It’s noteworthy that the first delivered AM37, built for an unidentified customer in Miami, was ordered with every single item available on the options and accessories list. The customer specified the most powerful AM37S setup, with two 520-horsepower Mercury Racing engines, a champagne cooler, and an item not on the list prior to his ordering it: underwater fluorescent lighting. The color choice for the Miami-bound yacht is Charcoal Lacquer with grey Novasuede, ordered to match his new Aston Martin Vantage AMR road car.

Project Neptune joins “Triton’s diving and operational expertise with Aston Martin’s design, materials, and craftsmanship,” according to the joint press release. A strictly limited edition personal submarine, Neptune will be based on Triton’s existing Low Profile 3-person submarine platform. Aston Martin chief creative officer Marek Reichman told Bloomberg Aston Martin expects Neptune can travel 1,650 feet under water at speeds up to 3.5 miles per hour. Reichman also said the sub will cost about $4 million and require approximately 12 months from order to delivery.

Digital Trends has not seen the option list for either the AM37 or Project Neptune. We rather doubt ejection seats, flamethrowers, and self-operating machine guns are standard accessories. But you can always ask.

Bruce Brown
Digital Trends Contributing Editor Bruce Brown is a member of the Smart Homes and Commerce teams. Bruce uses smart devices…
The best portable power stations
EcoFlow DELTA 2 on table at campsite for quick charging.

Affordable and efficient portable power is a necessity these days, keeping our electronic devices operational while on the go. But there are literally dozens of options to choose from, making it abundantly difficult to decide which mobile charging solution is best for you. We've sorted through countless portable power options and came up with six of the best portable power stations to keep your smartphones, tablets, laptops, and other gadgets functioning while living off the grid.
The best overall: Jackery Explorer 1000

Jackery has been a mainstay in the portable power market for several years, and today, the company continues to set the standard. With three AC outlets, two USB-A, and two USB-C plugs, you'll have plenty of options for keeping your gadgets charged.

Read more
CES 2023: HD Hyundai’s Avikus is an A.I. for autonomous boat and marine navigation
Demonstration of NeuBoat level 2 autonomous navigation system at the Fort Lauderdale International Boat Show

This content was produced in partnership with HD Hyundai.
Autonomous vehicle navigation technology is certainly nothing new and has been in the works for the better part of a decade at this point. But one of the most common forms we see and hear about is the type used to control steering in road-based vehicles. That's not the only place where technology can make a huge difference. Autonomous driving systems can offer incredible benefits to boats and marine vehicles, too, which is precisely why HD Hyundai has unveiled its Avikus AI technology -- for marine and watercraft vehicles.

More recently, HD Hyundai participated in the Fort Lauderdale International Boat Show, to demo its NeuBoat level 2 autonomous navigation system for recreational boats. The name mashes together the words "neuron" and "boat" and is quite fitting since the Avikus' A.I. navigation tech is a core component of the solution, it will handle self-recognition, real-time decisions, and controls when on the water. Of course, there are a lot of things happening behind the scenes with HD Hyundai's autonomous navigation solution, which we'll dive into below -- HD Hyundai will also be introducing more about the tech at CES 2023.

Read more
This AI cloned my voice using just three minutes of audio
acapela group voice cloning ad

There's a scene in Mission Impossible 3 that you might recall. In it, our hero Ethan Hunt (Tom Cruise) tackles the movie's villain, holds him at gunpoint, and forces him to read a bizarre series of sentences aloud.

"The pleasure of Busby's company is what I most enjoy," he reluctantly reads. "He put a tack on Miss Yancy's chair, and she called him a horrible boy. At the end of the month, he was flinging two kittens across the width of the room ..."

Read more