Skip to main content

Revisiting the rise of A.I.: How far has artificial intelligence come since 2010?

2010 doesn’t seem all that long ago. Facebook was already a giant, time-consuming leviathan; smartphones and the iPad were a daily part of people’s lives; The Walking Dead was a big hit on televisions across America; and the most talked-about popular musical artists were the likes of Taylor Swift and Justin Bieber. So pretty much like life as we enter 2020, then? Perhaps in some ways.

One place that things most definitely have moved on in leaps and bounds, however, is on the artificial intelligence front. Over the past decade, A.I. has made some huge advances, both technically and in the public consciousness, that mark this out as one of the most important ten year stretches in the field’s history. What have been the biggest advances? Funny you should ask; I’ve just written a list on exactly that topic.

Recommended Videos
The span of time between 2010 to 2020 brought some of the most amazing technological advances the world has ever seen, so in the spirit of reflection, we’ve compiled a series of stories that take a look back at the previous decade through a variety of different lenses. Explore more of our Ten Years of Tech series.
ten years of tech tenyearsoftech 4

IBM Watson triumphs at Jeopardy!

Image used with permission by copyright holder

To most people, few things say “A.I. is here” quite like seeing an artificial intelligence defeat two champion Jeopardy! players on prime time television. That’s exactly what happened in 2011, when IBM’s Watson computer trounced Brad Rutter and Ken Jennings, the two highest-earning American game show contestants of all time at the popular quiz show.

It’s easy to dismiss attention-grabbing public displays of machine intelligence as being more about hype-driven spectacles than serious, objective demonstrations. What IBM had developed was seriously impressive, though. Unlike a game such as chess, which features rigid rules and a limited board, Jeopardy! is less easily predictable. Questions can be about anything and often involve complex wordplay, such as puns.

“I had been in A.I. classes and knew that the kind of technology that could beat a human at Jeopardy! was still decades away,” Jennings told me when I was writing my book Thinking Machines. “Or at least I thought that it was.” At the end of the game, Jennings scribbled a sentence on his answer board and held it up for the cameras. It read: “I for one welcome our new robot overlords.”

Here come the smart assistants

October 2011 is most widely remembered by Apple fans as the month in which company co-founder and CEO Steve Jobs passed away at the age of 56. However, it was also the month in which Apple unveiled its A.I. assistant Siri with the iPhone 4s.

The concept of an A.I. you could communicate with via spoken words had been dreamed about for decades. Former Apple CEO had, remarkably, predicted a Siri-style assistant back in the 1980s; getting the date of Siri right almost down to the month. But Siri was still a remarkable achievement. True, its initial implementation had some glaring weaknesses, and Apple arguably has never managed to offer a flawless smart assistant. Nonetheless, it introduced a new type of technology that was quickly pounced on for everything from Google Assistant to Microsoft’s Cortana to Samsung’s Bixby.

Of all the tech giant, Amazon has arguably done the most to advance the A.I. assistant in the years since. Its Alexa-powered Echo speakers have not only shown the potential of these A.I. assistants; they’ve demonstrated that they’re compelling enough to exist as standalone pieces of hardware. Today, voice-based assistants are so commonplace they barely even register. Ten years ago most people had never used one.

Deep Learning goes into overdrive

Deep learning neural networks are not wholly an invention of the 2010s. The basis for today’s artificial neural networks traces back to a 1943 paper by researchers Warren McCulloch and Walter Pitts. A lot of the theoretical work underpinning neural nets, such as the breakthrough backpropagation algorithm, were pioneered in the 1980s. Some of the advances that lead directly to modern deep learning were carried out in the first years if the 2000s with work like Geoff Hinton’s advances in unsupervised learning.

I’m happy to announce my lab is working on AI+Climate Change. Climate Change is one of humanity’s most pressing problems & the Tech community must help. I’m still exploring more projects. If you want to help, let me know here: https://t.co/GlauMT75TE #EarthDay

— Andrew Ng (@AndrewYNg) April 22, 2019

But the 2010s are the decade the technology went mainstream. In 2010, researchers George Dahl and Abdel-rahman Mohamed demonstrated that deep learning speech recognition tools could beat what were then the state-of-the-art industry approaches.  After that, the floodgates were opened. From image recognition (example: Jeff Dean and Andrew Ng’s famous paper on identifying cats) to machine translation, barely a week went by when the world wasn’t reminded just how powerful deep learning could be.

It wasn’t just a good PR campaign either, the way an unknown artist might finally stumble across fame and fortune after doing the same way in obscurity for decades. The 2010s are the decade in which the quantity of data exploded, making it possible to leverage deep learning in a way that simply wouldn’t have been possible at any previous point in history.

DeepMind blows our minds

Of all the companies doing amazing AI work, DeepMind deserves its own entry on this list. Founded in September 2010, most people hadn’t heard of deep learning company DeepMind until it was bought by Google for what seemed like a bonkers $500 million in January 2014. DeepMind has made up for it in the years since, though.

StarCraft II Image used with permission by copyright holder

Much of DeepMind’s most public-facing work has involved the development of game-playing AIs, capable of mastering computer games ranging from classic Atari titles like Breakout and Space Invaders (with the help of some handy reinforcement learning algorithms) to, more recently, attempts at StarCraft II and Quake III Arena.

Demonstrating the core tenet of machine learning, these game-playing A.I.s got better the more they played. In the process, they were able to form new strategies that, in some cases, even their human creators weren’t familiar with. All of this work helped set the stage for DeepMind’s biggest success of all…

Beating humans at Go

Google DeepMind Hanabi
DeepMind

As this list has already shown, there are no shortage of examples when it comes to A.I. beating human players at a variety of games. But Go, a Chinese board game in which the aim is to surround more territory than your opponent, was different. Unlike other games in which players could be beaten simply by number crunching faster than humans are capable of, in Go the total number of allowable board positions is mind-bogglingly staggering: far more than the total number of atoms in the universe. That makes brute force attempts to calculate answers virtually impossible, even using a supercomputer.

Nonetheless, DeepMind managed it. In October 2015, AlphaGo became the first computer Go program to beat a human professional Go player without handicap on a full-sized 19×19 board. The next year, 60 million people tuned in live to see the world’s greatest Go player, Lee Sedol, lose to AlphaGo. By the end of the series AlphaGo had beaten Sedol four games to one.

In November 2019, Sedol announced his intentions to retire as a professional Go player. He cited A.I. as the reason.“Even if I become the number one, there is an entity that cannot be defeated,” he said. Imagine if Lebron James announced he was quitting basketball because a robot was better at shooting hoops that he was. That’s the equivalent!

Cars that drive themselves

Image used with permission by copyright holder

In the first years of the twenty-first century, the idea of an autonomous car seemed like it would never move beyond science fiction. In MIT and Harvard economists Frank Levy and Richard Murnane’s 2004 book The New Division of Labor, driving a vehicle was described as a task too complex for machines to carry out. “Executing a left turn against oncoming traffic involves so many factors that it is hard to imagine discovering the set of rules that can replicate a driver’s behavior,” they wrote.

In 2010, Google officially unveiled its autonomous car program, now called Waymo. Over the decade that followed, dozens of other companies (including tech heavy hitters like Apple) have started to develop their own self-driving vehicles. Collectively these cars have driven thousands of miles on public roads; apparently proving less accident-prone than humans in the process.

Foolproof full autonomy is still a work-in-progress, but this was nonetheless one of the most visible demonstrations of A.I. in action during the 2010s.

The rise of generative adversarial networks

The dirty secret of much of today’s A.I. is that its core algorithms, the technologies that make it tick, were actually developed several decades ago. What’s changed is the processing power available to run these algorithms and the massive amounts of data they have to train on. Hearing about a wholly original approach to building A.I. tools is therefore surprisingly rare.

christie's auction a.i. painting
Timothy A. Clary/Getty Images

Generative adversarial networks certainly qualify. Often abbreviated to GANs, this class of machine learning system was invented by Ian Goodfellow and colleagues in 2014. No less an authority than A.I. expert Yann LeCun has described it as “the coolest idea in machine learning in the last twenty years.”

At least conceptually, the theory behind GANs is pretty straightforward: take two cutting edge artificial neural networks and pit them against one another. One network creates something, such as a generated image. The other network then attempts to work out which images are computer-generated and which are not. Over time, the generative adversarial process allows the “generator” network to become sufficiently good at creating images that they can successfully fool the “discriminator” network every time.

The power of Generative Adversarial Networks were seen most widely when a collective of artists used them to create original “paintings” developed by A.I. The result sold for a shockingly large amount of money at a Christie’s auction in 2018.

Luke Dormehl
Former Digital Trends Contributor
I'm a UK-based tech writer covering Cool Tech at Digital Trends. I've also written for Fast Company, Wired, the Guardian…
Juiced Bikes offers 20% off on all e-bikes amid signs of bankruptcy
Juiced Bikes Scrambler ebike

A “20% off sitewide” banner on top of a company’s website should normally be cause for glee among customers. Except if you’re a fan of that company’s products and its executives remain silent amid mounting signs that said company might be on the brink of bankruptcy.That’s what’s happening with Juiced Bikes, the San Diego-based maker of e-bikes.According to numerous customer reports, Juiced Bikes has completely stopped responding to customer inquiries for some time, while its website is out of stock on all products. There are also numerous testimonies of layoffs at the company.Even more worrying signs are also piling up: The company’s assets, including its existing inventory of products, is appearing as listed for sale on an auction website used by companies that go out of business.In addition, a court case has been filed in New York against parent company Juiced Inc. and Juiced Bike founder Tora Harris, according to Trellis, a state trial court legal research platform.Founded in 2009 by Harris, a U.S. high-jump Olympian, Juiced Bikes was one of the early pioneers of the direct-to-consumer e-bike brands in the U.S. market.The company’s e-bikes developed a loyal fandom through the years. Last year, Digital Trends named the Juiced Bikes Scorpion X2 as the best moped-style e-bike for 2023, citing its versatility, rich feature set, and performance.The company has so far stayed silent amid all the reports. But should its bankruptcy be confirmed, it could legitimately be attributed to the post-pandemic whiplash experienced by the e-bike industry over the past few years. The Covid-19 pandemic had led to a huge spike in demand for e-bikes just as supply chains became heavily constrained. This led to a ramp-up of e-bike production to match the high demand. But when consumer demand dropped after the pandemic, e-bike makers were left with large stock surpluses.The good news is that the downturn phase might soon be over just as the industry is experiencing a wave of mergers and acquisitions, according to a report by Houlihan Lokey.This may mean that even if Juiced Bikes is indeed going under, the brand and its products might find a buyer and show up again on streets and trails.

Read more
Volkswagen plans 8 new affordable EVs by 2027, report says
volkswagen affordable evs 2027 id 2all

Back in the early 1970s, when soaring oil prices stifled consumer demand for gas-powered vehicles, Volkswagen took a bet on a battery system that would power its first-ever electric concept vehicle, the Elektro Bus.
Now that the German automaker is facing a huge slump in sales in Europe and China, it’s again turning to affordable electric vehicles to save the day.Volkswagen brand chief Thomas Schaefer told German media that the company plans to bring eight new affordable EVs to market by 2027."We have to produce our vehicles profitably and put them on the road at affordable prices," he is quoted as saying.
One of the models will be the ID.2all hatchback, the development of which is currently being expedited to 36 months from its previous 50-month schedule. Last year, VW unveiled the ID.2all concept, promising to give it a price tag of under 25,000 euros ($27,000) for its planned release in 2025.VW CEO Larry Blume has also hinted at a sub-$22,000 EV to be released after 2025.It’s unclear which models would reach U.S. shores. Last year, VW America said it planned to release an under-$35,000 EV in the U.S. by 2027.The price of batteries is one of the main hurdles to reduced EV’s production costs and lower sale prices. VW is developing its own unified battery cell in several European plants, as well as one plant in Ontario, Canada.But in order for would-be U.S. buyers to obtain the Inflation Reduction Act's $7,500 tax credit on the purchase of an EV, the vehicle and its components, including the battery, must be produced at least in part domestically.VW already has a plant in Chattanooga, Tennesse, and is planning a new plant in South Carolina. But it’s unclear whether its new unified battery cells would be built or assembled there.

Read more
Nissan launches charging network, gives Ariya access to Tesla SuperChargers
nissan charging ariya superchargers at station

Nissan just launched a charging network that gives owners of its EVs access to 90,000 charging stations on the Electrify America, Shell Recharge, ChargePoint and EVgo networks, all via the MyNissan app.It doesn’t stop there: Later this year, Nissan Ariya vehicles will be getting a North American Charging Standard (NACS) adapter, also known as the Tesla plug. And in 2025, Nissan will be offering electric vehicles (EVs) with a NACS port, giving access to Tesla’s SuperCharger network in the U.S. and Canada.Starting in November, Nissan EV drivers can use their MyNissan app to find charging stations, see charger availability in real time, and pay for charging with a payment method set up in the app.The Nissan Leaf, however, won’t have access to the functionality since the EV’s charging connector is not compatible. Leaf owners can still find charging stations through the NissanConnectEV and Services app.Meanwhile, the Nissan Ariya, and most EVs sold in the U.S., have a Combined Charging System Combo 1 (CCS1) port, which allows access to the Tesla SuperCharger network via an adapter.Nissan is joining the ever-growing list of automakers to adopt NACS. With adapters, EVs made by General Motors, Ford, Rivian, Honda and Volvo can already access the SuperCharger network. Kia, Hyundai, Toyota, BMW, Volkswagen, and Jaguar have also signed agreements to allow access in 2025.
Nissan has not revealed whether the adapter for the Ariya will be free or come at a cost. Some companies, such as Ford, Rivian and Kia, have provided adapters for free.
With its new Nissan Energy Charge Network and access to NACS, Nissan is pretty much covering all the bases for its EV drivers in need of charging up. ChargePoint has the largest EV charging network in the U.S., with over 38,500 stations and 70,000 charging ports at the end of July. Tesla's charging network is the second largest, though not all of its charging stations are part of the SuperCharger network.

Read more