Tivo today made their third announcement this week regarding a new feature which will be made available to their Tivo Series2 subscribers. This time around, the company unveiled its first advertiser custom application which will let users customize what they want their future Lexus ES 350 to look like.
The Lexus Car Configuration Tool, said Tivo, will be integrated into a Showcase feature found on broadband connected Tivo Series2 DVRs. This application, which more generically is designed to provide advertisers with increased customer interaction through interactive elements and better response rate than regular old advertising campaigns, lets users customize the new 2007 Lexus ES 350, learn more about Lexus’ newest model, experience an ES 350 photo slideshow, request a dealer contact to schedule a test drive, and locate the Lexus dealer closest to their home.
“Delivering the first advertiser custom application on Tivo boxes allows us to further our lead in the industry in providing interactive and integrated advertising solutions through the television,” said Davina Kent, Vice President, National Advertising Sales, Tivo, in a statement. “Tivo is committed to developing products and partnering with innovative advertisers to deliver relevant, interactive advertising that enhances the overall entertainment experience for Tivo subscribers. It is through Tivo’s unique technology that consumers have the ability to spend as much time as they choose to with an advertisement, while ensuring that they do not miss a second of their programming.”