Skip to main content

E3 2012: Ubisoft welcomes you to E3 with a slew of new games

Ubisoft's Assassin's Creed 3Check out our full written Watch Dogs review.

With E3 just slowly beginning to get started, Ubisoft once again joined the early risers and held their annual press conference the day before the show officially begins. Among the games on display was a new Just Dance title, another look at Assassin’s Creed 3, a closer look at the upcoming Far Cry 3, and an original new IP called Watch Dogs that will have everyone talking.

Recommended Videos

With Aisha Tyler acting as host, the gaming community in LA was treated with several games that will soon dominate the gaming landscape. Check back with us later this week for a closer look at Ubisoft’s upcoming titles.

Just Dance 4

To launch the show, rapper Flo Rida and the Ubisoft dancers (or maybe the Ubidancers? Perhaps the Dancing Ubisofts?) introduced the next game in the Just Dance series, Just Dance 4.

The game will continue the series that helped put dancing titles on the map. Expect more of everything: more dance moves, more tracks, and more modes. Just Dance 4 will be released in October of this year.

Far Cry 3

Far Cry 3Up next, Ubisoft went about as far in the other direction as it could go from the family friendly confines of the Just Dance series. The clip for Far Cry 3 seemed to stray a bit from the previous titles, which focused on the idea that the main character was an average guy that was in the wrong place at the wrong time. The new clip gave a sense of power to the protagonist, and began with a naked woman giving what appeared to be a blessing of sorts to the main character, who then gave a speech to a gathered group of warriors that seemed almost Samoan.

With an arm covered in tattoos, the main character swam into a compound full of enemies and seemed to move with an almost preternatural speed and strength as he hunted the psycho Voss. Once in the enemy camp, the action heated up and the combat played out somewhat as you would expect a traditional FPS to play.

The demo ended after the main character fell into Voss’ trap and was stabbed with something that appeared to have some psychedelic properties. A short mind trip later, and the man you thought was Voss and was prepared to kill turned out to be someone else. It was a trip, and we probably won’t know the truth until the game is released later this year.

Splinter Cell: Blacklist

Although the Microsoft event may have stolen the thunder from the debut of the new Splinter Cell, but the first trailer for the game was enough to keep the interest level high.  

Splinter Cell: Blacklist
Image used with permission by copyright holder

Not much was gained in the way of story.  The Third Echelon is gone, and Fisher is now in charge of the Fourth Echelon.  We’ll have to wait to find out what that all means to the gamer, but we should see more on Splinter Cell: Blacklist later this week.   

Avengers: Battle for Earth

Next up marked the first of several Wii U titles, beginning with a game that until recently many thought was dead. Apparently having a game with the same characters that are starring in a billion dollar movie has some appeal. Who knew?

The clip was little more than a cinematic that showed Magneto and venom fighting with Spider-Man and Wolverine, with the rest of the Avengers arriving to watch New York burn. Expect more on this suddenly hot property in the coming months.

Rayman Legends

Although this game is primarily for Nintendo’s new console, it is tough to know what to make of the Wii U from this video and gameplay demo since the graphics are based more on a cartoon style that seems to have found a comfortable plateau. What was highlighted though was the Wii U’s tablet, which we will see plenty more of in the coming days.

In the trailer, two players used the new traditional Wii U controller, while another used the tablet’s touchscreen to play along. It looked like pure Rayman, and that is a good thing.

Zombi U

The next trailer was another Wii U title that was pure cinematic, and slanted for a mature audience. What was shown hinted at a zombie apocalypse taking place in London, but beyond that no gameplay or story was shown. This is one to watch though.

Assassin’s Creed III

You may have heard of this one. If you don’t recognize that as a joke and truly haven’t heard of AC3, please turn your gamer card in to the property authorities. Without question one of the biggest games of the year, AC3 has alreadyrevealed the basics. It will take place over the course of 30 years and encompass the American Revolution, feature a new half-Native American protagonist named Connor, and once again pit the assassins versus the Templars.

AC3
Image used with permission by copyright holder

In a new cinematic trailer, Connor is bearing witness to the American forces facing a rout at the hands of the British. As the Americans are broken and running, Connor spots his target–a British officer who is also a Templar–and he steals a horse to reach him. Surviving a hail of fire, Connor makes it to the British lines and decimates all those foolish enough to look at him funny. He then heads for the officer and ends him, which rallies the American troops and the watchful George Washington to attack once more.

Following the trailer, a section of gameplay began that showed Connor hunting deer in the wilderness. After taking one down with an arrow, a pack of wolves attacked. That barely slowed him down though, and soon Connor was in an American camp speaking with locals and soldiers. He wasn’t there long though, and soon found himself approaching a British fort. After hiding in the trees and attacking a lone soldier with a chain-like device, he then jumped into the middle of enemy troops. Using a soldier as a shield against gunfire, he made quick work of the enemy and then went back to the trees to sneak into the fort. Once inside, a well placed bullet caused an explosion to the gunpowder stores, and in the confusion Connor found and killed his target with prejudice.

There is a very good reason to be excited for this game. Check back with us later this week for more on this game.

ESports & Shootmania

ESports are a growing trend. With over 17 million viewers per month watching competitive gaming on Twitch TV, Ubisoft knows which way the wind blows, and so has introduced a new game tailored for the eSports scene.

Shootmania: Storm is still in the early stages and is a fairly straightforward FPS, but with a slant towards eSports. Among other things, the game will offer PC players the chance to connect and share their games on Twitch TV with just the touch of a button. This is still very much a niche game, but it is one that will resonate with the group it is going after.

Watch DogsWatch Dogs

An early contender for breakout hit of this year’s E3 was the final offering from Ubisoft, Watch Dogs. The presentation began with a story about the blackouts that struck the Eastern Seaboard in 2003. According to the trailer, the (fictional) cause of the blackout was a disgruntled hacker. The game then theorizes that with the advent of technology, there are more ways to hack into the world around us than ever before. Enter Aiden Pearce.

Pearce is a new type of protagonist. In the trailer, Pearce was on his way to a club in Chicago to meet a contact. Using his hacking abilities and some next-gen technology, Pearce was able to interact with the world around him in new and interesting ways.

Once in the club, his contact handed him a pistol. Pearce then used his abilities to hack several of the club goers to reveal personal info on them, until he came across an employee of the target, calling her boss to let him know Pearce was in the club. With the target en route, Pearce then headed outside after quickly dispatching a guard, and then proceeded to hack the city’s street lights to cause a wreck and immobilize the target–one of several options to complete the goal. A fairly standard third person shootout later (complete with a bullet time-like slow down effect), and the target was dispatched.

With each piece of technology Pearce came across in what seems to be an open world, the choices are incredible. There is a healthy dose of combat, but it is tempered with even more strategy and technology.

There are still several questions to be answered about Watch Dogs, but Ubisoft definitely concluded their show on a high note.

Ryan Fleming
Former Digital Trends Contributor
Ryan Fleming is the Gaming and Cinema Editor for Digital Trends. He joined the DT staff in 2009 after spending time covering…
ESA denies E3 2024 and 2025 have been canceled, despite LA tourism board’s claims
E3 logo

There are conflicting reports over whether or not E3 2024 and E3 2025 will take place. A new document from the Los Angeles City Tourism Commission claims that both E3 2024 and E3 2025 have been canceled, but a spokesperson for the Entertainment Software Association claims no final decision has been made yet.

For over 20 years, the ESA held an event called E3 each June, where companies from around the video game industry would come together and show off their upcoming games. It got canceled due to the COVID-19 pandemic in 2020, and the ESA took 2022 off after a rough digital-only show in 2021. The expo was set to return in 2023, but was canceled in March after Nintendo, Sony, Microsoft, Ubisoft, and other game companies pulled out of the event. E3's future was put into question after that, and now it looks like it might not be coming back for the foreseeable future.

Read more
With E3 2023 gone, other gaming events need to step up
A purple E3 logo floats in the air.

Despite how inevitable the complete downfall of E3 felt over the past several years, E3 2023’s official cancellation still strings as it’s a significant loss for the game industry. For gamers, press, and developers, the show served multiple purposes that digital livestreams and scattered publisher-specific events don't currently replicate. In lieu of E3’s cancelation this year, and potentially forever, it’s time for other gaming events to step up and help push the video game industry forward.
Why we lost E3
I’m lucky enough to have the experience of attending three E3 shows across 2017, 2018, and 2019 and many publisher-run events focused on specific games or tighter game lineups. In its final years, E3 felt like the perfect middle ground to the gamer-focused PAX and industry-focused GDC, where people from all walks and sides of the video game industry could come together, see what’s coming in the future, and share their love for games.

It also felt more freeing than publisher-run events, as I discovered and experienced games of all sizes that I may not have otherwise and got to meet many people from every angle of the game industry. Apparently, the Entertainment Software Association struggled to convince enough people that this style of expo was important four years after the last physical event.
In an interview with GamesIndustry.biz, Entertainment Software Association president Stanley Pierre-Louis blamed E3 2023’s cancellation on the Covid-19 pandemic, “economic headwinds” due to the current recession that impacted marketing budgets, and the fact that “companies are starting to experiment with how to find the right balance between in-person events and digital marketing opportunities.”
The first two are understandable and have impacted a lot of physical events over the past couple of years. Still, the last reason speaks to a bit more worrying of a shift for those looking to network, get attention from the press, get a broader look at the industry’s future, or even pitch a game.
What we lose
Events are a great way for indies to get unexpected and much-needed attention from players and the press; look at the chance encounter that got one of our team’s freelancers hooked on Homeseek at PAX East. Now, indies will have to hope to gain attention at those more indie-focused events like PAX or be cherry-picked to be featured in a more prominent company’s showcasing. There’s also the networking and pitch factor to it.

Read more
E3 2023 has officially been canceled by the ESA and ReedPop
E3 logo

The Entertainment Software Association and ReedPop confirmed that E3 2023 has been canceled following a report that broke the news. E3 2023 was supposed to take place between June 13 and June 16.
Earlier today, IGN reported that two of its sources received an email from the Entertainment Software Association saying that this year's Electronic Entertainment Expo has been canceled because it "simply did not garner the sustained interest necessary to execute it in a way that would showcase the size, strength, and impact of our industry." Soon after, a tweet from the official E3 account confirmed that "both the digital and physical events for E3 2023 are canceled."
https://twitter.com/E3/status/1641546610218811393
E3 was once a prominent annual video game industry trade show but has struggled to re-emerge since the onset of the Covid-19 pandemic. E3 did not take place in 2020 or 2022, and a digital-only attempt at the show in 2021 did not live up to expectations. The ESA was attempting to bring the show back this year with the help of PAX organizer ReedPop, and even approved press passes for the event already, but it appears the developers and publishers have lost faith in E3. Ubisoft pulled out of the show earlier this week after initially committing to be there, while Sega, Bandai Namco Entertainment, and Level Infinite confirmed they wouldn't be there in the following days.
While E3 2023 is not happening, there are going to be many other things for people to look forward to. Geoff Keighley will host a Summer Game Fest show on June 8, Microsoft is holding a Starfield direct and larger showcase on June 11, while Ubisoft will have a Ubisoft Forward Live event in Los Angeles on June 12.

Read more