Skip to main content

Microsoft risks alienating the Xbox’s biggest audience with an always-connected console

xbox-360

There have been a lot of rumors that the Xbox 720, Durango, the Next Xbox, or whatever Microsoft’s successor to the Xbox 360 wants to call itself, will require an “always-on” Internet connection. In fact, according to sources speaking with Kotaku, the Next Xbox will need to be constantly connected to the Internet to even turn on. The reaction has been less than enthusiastic, and many hoped that the reports weren’t true. 

Based on comments from Microsoft Studios Creative Director Adam Orth, however, Kotaku’s sources were right on the money. 

On Thursday, following Kotaku’s report, Orth took to Twitter to respond to the largely negative response to the news from players, journalists, and game developers like BioWare’s Manheer Heir. According to his glib statements, people should treat an Internet connection like any other power source. “Sometimes the electricity goes out,” said Orth, “[So] I will not purchase a vacuum cleaner. The mobile reception in the area I live is spotty and unreliable. I will not buy a mobile phone.”

“Every device is now ‘always-on’. Deal with it.”

Orth’s statements seem to confirm that the Next Xbox will indeed require a persistent Internet connection. Kotaku’s sources claim that if a connection goes down than whatever game or application the console is running will be suspended.

Here is the reality: There are many, many Americans without reliable access to high-speed Internet connections. As of 2011, 68-percent of U.S. households have access to broadband Internet, while 10-percent of homes don’t even have access to basic broadband, meaning that even if they’ve wanted to get online they couldn’t. Efforts are underway to change that. For example, there’s the $4 billion BTOP grant program trying to bring broadband to rural areas, but the process is slow going and fraught with problems.

Another reality: The primary audience for the Xbox is American. The Xbox 360 has remained the best-selling console in the U.S. month in and month out for nearly three years. While it’s had success abroad, the biggest Xbox audience is domestic.

If Microsoft insists on requiring an Internet connection to even use its next console, it risks alienating a huge number of people that would otherwise be very loyal to its brand. The timing also couldn’t be worse. Sim City‘s recent dismal launch, not to mention the ongoing problems for Xbox 360 owners with the online-only game Defiance, are enough cause for concern to make people wonder about the technical feasibility of an always on console. And then, of course, there are the rumors that the online connection will be used as a way to block used games. Sony has already said it isn’t planning to stop used games. If Microsoft doesn’t follow suit, it could be in for a difficult time.  

Editors' Recommendations

Anthony John Agnello
Former Digital Trends Contributor
Anthony John Agnello is a writer living in New York. He works as the Community Manager of Joystiq.com and his writing has…
Racing fan? Save $50 on an Xbox Series X with Forza Horizon 5
Xbox Series X on a table.

Forza Horizon 5 is one of the best racing games of all time, and there's no better way to play it than on the Microsoft Xbox Series X. If you don't own the console yet, you can currently get the 1TB version with a copy of Forza Horizon 5 for just $510 from Dell, for $50 in savings on the bundle's original price of $560. There's no telling when the offer will end though, so if you're interesting in making the purchase, you're going to have to push through with the transaction as soon as possible.

Why you should buy Microsoft Xbox Series X
The Microsoft Xbox Series X is a powerful system that offers sharp graphics and quick load times, plus a familiar interface for gamers who have grown up alongside the Xbox ecosystem. Between the Xbox Series X versus Xbox Series S, the Xbox Series X is the clear winner because it provides a cutting-edge gaming experience with faster processing alongside better resolution and frame rate. Meanwhile, when comparing the Xbox Series X and PlayStation 5, the major advantages of Microsoft's console are its cross-generation compatibility for its games and accessories, and the Xbox Game Pass, a subscription-based service that provides access to a massive library of titles.

Read more
FTC v. Microsoft: 5 surprising revelations from the court hearing that you need to know
Call of Duty Warzone screenshot of 3 characters walking towards the camera.

We have reached an inflection point in Microsoft’s efforts to acquire Call of Duty and World of Warcraft publisher Activision Blizzard as the FTC’s lawsuit to stop it went before a judge. Representatives from Microsoft, Sony, Nintendo, Google, and Nvidia chimed in during the hearing, as did a variety of analysts presenting data to help determine whether or not this acquisition will hurt competition in the console and cloud gaming markets.
As the video game industry is quite buttoned-up and secretive, this trial has given us an unprecedented look behind the curtain at Xbox, PlayStation, and Activision’s motivations, past claims and mistakes they made, and more. In a case filled with revelations, these five details were a particularly illuminating look into the video game industry's inner workings.
Microsoft revealed its real cloud gaming motivation

Since 2019, Microsoft has been one of the video game industry’s biggest purveyors of cloud gaming alongside the likes of Nvidia, Amazon, and Google. It previously claimed that its primary goal with this was to get its hardcore games like Halo in front of as many people as possible, but this trial has revealed a secondary motivation. Microsoft hoped cloud gaming would give them an edge in the mobile gaming market, where Xbox has struggled to establish itself.
“We built xCloud knowing that on Xbox we have many games that run on our console,” Head of Xbox Phil Spencer explained. “There are many users around the world that have phones that aren’t able to play those games, nor will they be. Our strategy was to put consoles in our data centers to stream those consoles to a mobile phone, so if someone wanted to play Halo on a mobile phone, they would have access to those games through streaming.
It didn’t work out that way, though. Xbox’s VP of Game Creator Experience, Sarah Bond, testified that the most common use for cloud gaming is not mobile play but console players trying out a game before or during a download. Because cloud gaming is a sticking point for the CMA, Microsoft wants to downplay its relevancy to Xbox’s business, but, as I wrote in April, it might be too late for them to do that. Even if cloud gaming’s future is as a supplementary service on consoles, it’s sticking around as one of the central aspects of dissent against the acquisition. The future of cloud gaming is just playing out in a way no one predicted when it re-rose to prominence four years ago.
Activision regrets not putting Call of Duty on Nintendo Switch

Read more
A new Xbox Series S bundle deal just landed, but it’s selling fast
Xbox Series S placed on a white table with the controller just in front of it

One of the few things better than getting a new gaming console is getting a new gaming console with some great bundled content. Right now at Walmart you can get the Xbox Series S Gilded Hunter Bundle for just $269. This is a savings of $30 from its regular price of $299. The bundle includes the Xbox Series S and Gilded Hunter upgrades and credits for Fortnite, Rocket League, and Fall Guys. Walmart is including free shipping with a purchase.

Why you should buy the Microsoft Xbox Series S Gilded Hunter bundle
Microsoft has been making the Xbox gaming console for decades now, with each generation upping its capabilities and features. With the Xbox Series S, Microsoft brings next-generation gaming adventures to your home theater and gaming worlds without the need for any discs or game cartridges. The Series S is entirely digital, and all of your favorite games can be accessed digitally. You can also access many of your favorite streaming platforms with the Xbox Series S, which allows you to stream in 4K with built-in access to Disney+, Netflix, Prime Video, Hulu, Microsoft Movies & TV, and much more. The Xbox Series X and Series S are comparable gaming platforms, with the Series S being the more affordable option.

Read more