Sega Secures 2008 Olympics Gaming Rights

By Digital Trends Staff December 5, 2005

Sega yesterday announced they’d reached a licensing agreement with International Sports Multimedia, exclusive licensee of the International Olympic Committee, to become the publisher of the Official Video Game of the Beijing 2008 Olympic Games. As part of the agreement, Sega secured exclusive rights to publish interactive titles across various gaming platforms.

The Official Video Game of the Beijing 2008 Olympic Games, said Sega, will include a wide variety of featured sports, such as aquatics (diving and swimming), archery, baseball, basketball, boxing, canoe/kayak, cycling, equestrian, fencing, football (soccer), gymnastics, handball, field hockey, Judo, modern pentathlon, rowing, sailing, shooting, softball, table tennis, Taekwondo, tennis, triathlon, volleyball, weightlifting, and wrestling.

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“SEGA is excited to become the publisher for the Official Video Game of the Beijing 2008 Olympic Games and we are committed to creating innovative content for an unprecedented number of interactive entertainment platforms,” said Hisao Oguchi, President and Chief Operating Officer of SEGA. “This project will enable SEGA to further enhance our global entertainment business and drive sales in critical Asian markets like China that offer an extremely high growth potential.”

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