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Best Sony TV deals: Save on best-in-class 4K TVs and 8K TVs

With Sony being one of the better TV brands out there, there are a lot of great options, from some good budget-oriented options to high-end TV. In fact, Sony TVs regularly feature among the best TV deals out there, and today there are quite a few Sony TV deals worth taking a look at. Below we’ve organized all of the best Sony TV deals available right now. You’ll find discounts on a range of sizes, including 65-inch TV deals, 70-inch TV deals, 75-inch TV deals, and even 85-inch TV deals. Dive in if you’re feeling good about a Sony TV, and if you’d like to see what TV deals await among other brands be sure to check out today’s Samsung TV deals, LG TV deals, TCL TV deals, and Vizio TV deals.

Sony 55-inch Bravia XR X90L 4K TV — $850 $1,150 26% off

Sony X90L Review
Zeke Jones / Digital Trends

Sony’s X90L is a phenomenal TV that consistently produces high-accuracy pictures with delightful, vibrant colorations. Our X90L review had a lot to say about the TV, especially from a reviewer that had a not-so-spectacular experience with the standard X90. This TV, however, is the “best choice for budget-conscious videophiles.” It includes Dolby Vision, free Bravia Core credits for IMAX Enhanced movies on demand, and intense gaming quality.

Sony 75-inch Bravia XR X90L 4K TV — $1,300 $1,700 24% off

The Sony Bravia XR X93L 4K Google TV hanging over a media center in a living room.
Sony

The Sony X90L is another from Sony’s Bravia lineup. It offers a display powered by Mini-LED technology and comes in at 4K resolution. It has more smarts than you’ll find in many smart TVs, with a Cognitive Processor XR that delivers a picture with wide dynamic contrast, detailed blacks, natural colors, and high peak brightness. Sony actually considers this a premium smart TV, and with Google’s smart OS powering things you should have no problem tracking down your favorite movies and shows, even if you access them through various streaming services.

This 65-inch BRAVIA smart TV features incredible audio and visual fidelity, but it also comes with access to the IMAX-Enhanced collection through Sony Pictures Core. Watch content as it was meant to be in its full IMAX glory. Get a truly cinematic experience with DTS:X, and IMAX Enhanced certification. Plus, watch in incredible and vivid detail thanks to a QLED panel with thousands of Mini LEDs precisely controlled by Sony XR Backlight Master Drive. Sony XR Triluminos Pro combined with the panel tech gives you billions of accurate, true-to-life colors. Save $600 when you buy during the holidays.

Sony 75-inch X77L 4K TV — $800 $1,000 20% off

Sony 50-inch X77L Series LED 4K Google TV product image
Sony

While this TV may look understated on this list, due to its price, it is actually hard to overstate how beloved this TV is for its affordability and budget beauty. Even at this price point, Sony delivers premium 4K upscaling powered by its 4K X-Reality PRO 4K reference database. If you own a PS5, you’ll appreciate the Sony exclusive automatic HDR tone mapping that changes up the TV’s setting automatically when you play PS5 games, giving you the best possible settings. Furthermore, this is a Google TV, so you’ll have the opportunity to use over 10k apps on your new Sony TV.

Sony 75-inch Bravia XR Z9K 8K TV — $5,000 $5,500 9% off

Sony 2022 Z9K 8K mini-LED TV.
Sony / Sony

Sony’s Bravia lineup turns out some seriously impressive screen quality, and with the Z9K you’ll be getting a display powered by Mini-LED technology. This provides a theater-like, immersive experience that’s perfect for family rooms and home theaters. The Z9K interface is powered by Google TV, which organizes your favorite content all in one place. This is also a great TV if you have a PlayStation 5, as Sony has built in features specifically for its popular gaming console.

Sony 55-inch Bravia XR A95L OLED 4K TV — $2,600 $2,800 7% off

The Sony 65-inch Bravia XR A95L OLED 4K Google TV in a modern-styled living room.
Sony

The Sony A95L is on the higher end of the Bravia XR lineup. It offers immersive depth and lifelike picture quality, as it’s powered by Sony’s Cognitive Processor XR. This processor takes in everything on the screen and remasters it in the blink of an eye, ensuring everything you watch is in high quality 4K. This TV also has Sony’s best color science ever. It has Sony’s widest palette of colors and a breakthrough QD-OLED panel. You’ll be getting all the smarts of the Google TV smart platform as well, which includes access to streaming services and a content management system that makes it easy to find what you want to watch across all of your subscriptions.

Sony 65-inch X80K 4K TV — $808 $850 5% off

The Sony X80K Series 4K Google TV on a white background.
Sony

Another TV that performs much better than its cost suggests is the X80K. Customers rate it near flawlessly for picture quality, which is enhanced by both the 4K HDR Processor X1 and Triluminos Pro, a system that allows over a billion colors to be used by the X80K’s LED screen. You’ll also get a 120Hz refresh rate enhanced by Motionflow XR tech to get even the fastest moving items on your screen a crisp look.

Other Sony TV deals we love

There’s no reason to stop enjoying Sony TV deals, as they produce a ton of them. Here’s some more that are also on sale at the moment:

  • — $1,500 $1,900 21% off
  • $1,500 $1,700 18% off
  • — $2,500 $3,000 17% off
Andrew Morrisey
Former Digital Trends Contributor
Andrew has been writing professionally for more than 20 years and has been writing about tech for three of them. His focus at…
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The Vizio V-Series 4K TV in the living room.

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An Apple TV 4K sits on a media stand.

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