Driving the sky-rocketing growth were price drops of at least 20% with some sizes dropping as much as 40% depending on manufacturing output. The report also shows that larger LCD TV’s are picking up momentum among consumers.
In China, LCD TV shipments grew 400% over the previous year while European LCD TV shipments grew the second fastest with a growth rate of up to 188% over the previous year. Here in the United States, we saw LCD TV growth increase by 102% over the previous year.
DisplaySearch used the following branded LCD TV’s in their report: Audiovox, BenQ, Changhong, Daewoo, Dell, Gateway, Haier, Hisense, Hitachi, Hyundai, Ingram, JVC, Konka, LGE, Loewe, Mitsubishi, Panasonic, Philips, Relisys, Sampo, Samsung, Sanyo, Sharp, Skyworth, Sony, SVA, Sylvania, Syntax, Tatung, Toshiba, TTE, ViewSonic, Westinghouse and Xoceco.
Sharp is still the number one LCD TV maker with a 21% market share.
Table 1 Worldwide Branded LCD TV Market Share and Y/Y Growth Share Y/Y Growth -------------Brand Q4'04 Q1'05 Q1'05Sharp 21.9% 21.0% 82%Philips 14.7% 10.9% 129%Samsung 9.8% 10.8% 109%Sony 11.0% 10.0% 74%LGE 6.7% 7.3% 57%Other 35.9% 40.0% 216% -------------- -----Total 100.0% 100.0% 125%
By size category, Sharp continued to lead at 10″-14″, 20″-21″, 25″-29″, 35″-39″ and 45″+ and overtook Sony at 30″-34″. Samsung overtook Philips at 15″-19″, Philips overtook Sony at 22″-24″ and Sony continued to lead at 40″-44″.
