Skip to main content

LG unveiled a translucent, rollable OLED so big you could use it as a blanket

Image used with permission by copyright holder

In recent years, LG has given us glimpses of prototypes of both transparent OLED displays and rollable OLED displays, but it was always in the context of technology we will see someday in the future. Now it seems the future is getting a little closer, as the company is showing off what it calls the world’s first 77-inch transparent flexible OLED display at the Society for Information Display (SID) conference in Los Angeles, and it shows that LG is making great strides with this type of technology.

Combining its transparent and rollable OLED display technologies, especially in a display this size, shows that LG is making great progress. The panel itself is capable of the standard Ultra HD (UHD) resolution of 3840 × 2160 with 40 percent transparency and can be rolled up to a radius of 80mm without any negative effects on its functionality. At first, you might wonder how transparency could work in your living room, but looking at the Ambient mode in Samsung’s latest TVs shows how it could be useful, blending into your decor rather than sticking out like, well, a TV.

Recommended Videos

“LG Display is proud to have a pioneering role in the 50-year history of LCD innovations by introducing world-first and world-best technologies such as IPS,” LG Display executive vice president and chief technology officer In-Byeong Kang said in a statement. “We will continue to create innovations in the display industry by establishing a new display paradigm with OLED technology and opening another revolutionary chapter of display history.”

Watch LG’s 65-inch rollable OLED TV curl up like a poster, disappear from sight at CES 2018.

For the time being, most actual uses of these new transparent flexible OLEDs would be digital signage, similar to the transparent and mirrored displays Samsung introduced a few years ago. That said, the rollable OLED we saw at CES would fit well in your living room. LG isn’t saying when it might roll out these displays, but the company is definitely progressing quickly.

While these technologies might come to your home in the future, they’re not useful if you’re looking to buy a TV now. Fortunately, we have a TV buying guide and a list of the best TVs you can buy to help you in your shopping.

Kris Wouk
Former Digital Trends Contributor
Kris Wouk is a tech writer, gadget reviewer, blogger, and whatever it's called when someone makes videos for the web. In his…
LG’s 2024 OLED evo TVs available for preorder and start at $1,500
2024 LG OLED evo G4 TV.

After wowing us at CES 2024 with a sneak peek of its transparent OLED TV and its newest wireless OLED M4, LG has now officially released the first prices and availability of its newest OLED evo G4 and C4 models, which start at $1,500. Preorders are available starting February 28 on LG.com, with deliveries expected to happen in late March.

As part of its preorder promotion, if you buy either model through March 17, 2024, you'll get a free LG Smart Cam, plus free wall mounting or TV stand setup. There's also a 25% discount on LG's OLED-compatible soundbars (SG10TY / SC9S) when you order them with select LG OLED evo G4 and C4 TV models.

Read more
LG’s new OLED monitor does 4K — and so much more
LG's dual refresh rate monitor at CES 2024.

Gamers -- myself included -- have been begging for a 4K OLED gaming monitor for the past year and a half. And at CES 2024, we got exactly what we've been looking for. LG is pushing the 4K OLED gaming monitor further with its UltraGear 32GS95UE.

It's a 4K OLED gaming monitor with a speedy refresh rate of 240Hz. The big change is LG's dual refresh rate feature, which allows you to switch to 1080p at 480Hz with a single button. It delivers on a couple of counts -- you get resolution when you want it, and refresh rate when you need it. And after playing with the display for a bit at CES, it's clear how important that is.

Read more
Could LG’s 3000-nit OLED finally end the brightness wars?
An OLED display featuring LG's META Technology 2.0.

Ever since OLED TV technology made its debut in 2007, manufacturers who don't sell OLED TVs have been quick to point out that, compared to LED and QLED TVs, OLED displays simply can't get bright enough to be viewed in brightly lit environments. Today, at CES 2024, LG Display (the LG division that designs and fabricates OLED TV panels) appears to have dispelled that talking point once and for all with its announcement that it has created a new generation of large-size OLED displays that can achieve 3,000 nits of peak brightness.

LG Display says this new benchmark for OLED brightness is the result of its continued development of its META technology, which combines an ultrathin layer of micrometer-scale lenses (micro lens array or MLA) with two custom display algorithms that manage brightness and detail. It calls the new version META Technology 2.0.

Read more