Skip to main content

Netflix CEO: 4K’s future is on the Internet, linear TV faces extinction

netflix ceo reed hastings predicts future of tv
Imagine turning on your 60” iPad-like screen and clicking on an app when you want to watch TV. Want to watch the latest NFL game? The NFL-dedicated app will let you tune in live and watch the action in high definition. Would you rather watch The Big Bang Theory? Just navigate over to the CBS app, where you’ll find the latest episode streaming in real-time. How about Grey’s Anatomy? ABC’s dedicated app has that. Online video streaming is the future of TV, according to Netflix CEO Reed Hastings in a talk he gave at the Media Convention in Berlin last week (seen below), and he thinks this app-based streaming TV ecosystem is coming in our lifetime.

Related: The latest numbers suggest Netflix and friends really are killing traditional TV

MEDIA CONVENTION Berlin 2015 – Talk with Netflix CEO Reed Hastings

Hastings gives linear TV – broadcast or cable — a 20 year expiration date as Internet video has an “astounding” amount of innovation. “Sometimes I say that linear TV is like the fax machine,” he said. “That, in the ’80s and ’90s, the fax machine was amazing. But then you started attaching files on documents and the fax machine was not so amazing. And linear TV, it completely transformed society.. but now there’s something better: Internet TV.”

In the speech, he compared Internet TV’s upcoming boom to the iPhone’s quick growth and current ubiquity. “Ten years ago, there was no iPhone — the entire smartphone revolution has happened in ten years … So, what about the next ten years? What will that bring in hardware innovation, in immersive reality, in incredible screens. Screens in the home. Screens in your pocket. The Internet will get so much faster with fiber [Internet access]. All of this will happen within ten years.”

Hastings predicts that 4K televisions will be integral to the demise of broadcast cable. He says, using the next World Cup as an example, that many people will have 4K television in the future — but they won’t be watching it on broadcast or cable TV, rather, the 4K content will instead come over the Internet as Internet solutions have ever-increasing data transfer abilities.

Further, Hastings predicts that while some current television networks will succeed by converting to Internet TV companies, the barriers to entry are dropping and so will some TV stations that remain behind the times. “The great thing about the Internet is if you can build an app for the iPhone or the Android, you can be a TV network.”

What about the future of Netflix? Worldwide growth remains a priority for the company, which currently has 57.4 million subscribers, but they don’t anticipate on broadening their types of programming. He said that Netflix is ‘really focused on movies and TV shows,’ noting that the company will be producing more shows and exploring new formats for TV. While he didn’t go into depth, he cited “playing with the formats, with interactivity, with plot twists” as some of Netflix’s future forays. “We want Netflix to connect the world… so the world’s best storytellers can get to a global voice.”

Chris Leo Palermino
Former Digital Trends Contributor
Chris Leo Palermino is a music, tech, business, and culture journalist based between New York and Boston. He also contributes…
The least interesting things about the new Apple TV 4K
The new Apple TV 4K, 3rd-generation, with the Siri remote.

It's a big deal whenever Apple announces new products. OK, maybe not in the global scheme of things, but in our little world here, every sentence of every word of every press release is going to be scrutinized. Things that aren't a big deal are going to be turned into headlines. Blog. Blog. Blog.

And that's true again in the case of the latest Apple TV 4K, which will be available for everyone starting November 4. It is, for all intents and purposes, the same as the old one. It's better, sure. It's a little less expensive, which is great. It's almost certainly still the best streaming device you can buy. But the features that are getting the headlines? That's folks reaching for something to celebrate.

Read more
How to watch the World Series in 4K
World Series on the Fox Sports app on an iPhone.

The Houston Astros and Philadelphia Phillies are set to go clash in the 2022 World Series. It's baseball, so there's drama. (And we're not just talking about the argument for lifetime bans of Astros folk.) The Phillies are in their first postseason since 2011, never mind making it all the way to the final series.

So, yeah. This is gonna be good. And it's exactly the sort of thing you'll want to watch in the best resolution possible.

Read more
Go ahead and spend the extra $20 on the good Apple TV 4K
Apple TV 4K 2021.

Apple has announced two new versions of the Apple TV 4K. Both are good for all kinds of reasons. Better internals. New features. And prices that are much more likely to be competitive, even if they're still a good bit north of what folks are spending on the likes of Roku and Amazon Fire TV devices.

But two new Apple TV 4K boxes -- and the death of the lower-resolution Apple TV HD -- means you've got a decision to make. Which Apple TV 4K is right for you?

Read more