Sirius Radio announced today they had lined up another well known DJ to man their satellite radio airwaves in the fight to catch up to XM Radio. Legendary New York City radio personality Bruce Morrow, aka “Cousin Brucieâ€, will start appearing on the satellite network during the July 4th weekend, followed by three regularly scheduled programs and daily features each week. His focus will be popular hit music of the ‘50s, ‘60s and ‘70s.
Morrow was born in Brooklyn and braved the turbulent NYC airwaves for over 40 years. He hosted popular music segments on WINS, WABC-AM and, until June 3, at WCBS-FM (he was dropped during a controversial flip of music formats – oldies to 70s through today – by the station’s parent company Infinity Broadcasting last week). He is inducted in the National Association of Broadcasters’ Radio Hall of Fame and the Radio Hall of Fame in Chicago, among other honors.
“Bruce is a beloved icon in radio, and we are excited to bring him to SIRIUS, where he will be able to play the great music he loves and talk to a national audience,” said SIRIUS President of Entertainment and Sports Scott Greenstein. “We are proud that from his many options, he chose to join SIRIUS.”
Bruce Morrow said, “This is one of the most exciting events of my career. I feel like I’m riding a rocket ship — or should I say ‘satellite’? I now have the opportunity with SIRIUS to reach the national audience I’ve always wanted to communicate with. Here comes the music!”
