Until now, Roku channels were basically applications created for the company’s Roku OS. This required time and effort from developers, discouraging companies that might not have been able to afford the expense.
“Building streaming applications typically involves significant time, development resources and costs in order for publishers to reach and engage TV viewers effectively. With the launch of Roku Direct Publisher, we are empowering content owners to be able to get on the
Two new channels built using Roku Direct Publisher debuted just today: Rolling Stone and Us Weekly, both of which are available for free on the
This is useful for businesses, but it’s also useful for Roku owners, as a number of websites and streaming services that were previously unavailable or only available as not-so-user-friendly “private channels,” will now have a much easier time making their way on to the official platform. Of course, this won’t allow for channels that offer pirated content or are otherwise against the terms of service, but if you’re waiting for a
For more information on the Roku Direct Publisher platform, see the company’s website.
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