Skip to main content

Samsung’s new 8K display chip could shrink bezel sizes to nothing

8K is, for the most part, barely out of the starting gate, but Samsung is already announcing a new innovation in the nascent category. The company, which showed off several 8K TVs at this year’s CES — along with LG, Sony, and TCL — has built a new display controller chip for 8K displays, that it claims will eliminate bezels on new 8K TVs.

With a name that only an electronics engineer could love, Samsung’s new DDI (S6CT93P) chip can deliver twice the intra-panel data throughput of its predecessors, clocking in at 4Gbps. While we laypeople can all agree that 4Gbps is clearly more than 2Gbps, it’s a lot harder to say exactly why that number matters. According to Samsung, that speed bump not only reduces the need for extra components (thereby reducing cost), it effectively eliminates the space needed to house those components. Since those now superfluous components used to live in a display’s bezel area, 8K bezels may soon be a thing of the past. “The boost in the DDI’s data transfer capability greatly enhances the efficiency of a display’s system performance and reduces the need for additional components,” Samsung’s press release says. “This also allows more streamlined product designs for slim bezel-less TVs with display sizes 65 inches and above.”

Are we delighted by this news? Well, sure, it’s hard not to be impressed by the incredibly thin bezels on today’s 4K TVs, especially when paired with an ultra-thin technology like OLED, so knowing that 8K TVs can now sport similarly svelte profiles is welcome news. But when it comes to 8K TVs, we wouldn’t exactly say that bezel thickness stands out as the category’s greatest areas for needed improvements. The almost complete lack of native 8K material (Tokyo’s 2020 Olympic 8K broadcast notwithstanding) raises doubts over exactly when we’ll be able to get the most out of these new TVs.

Price will also be a big hurdle to overcome, same as it was when 4K TVs debuted. Though on this front, perhaps Samsung’s announcement deserves real praise: It’s a necessary step toward bringing 8K TVs within easier reach of consumers thanks to the cost reductions (and connected retail prices) its new chip will hopefully bring. No word yet on how much the new DDI will cost, so we’ll just have to wait for the first 8K TVs that are built with it, to see if there are actual savings coming.

Editors' Recommendations

Simon Cohen
Contributing Editor, A/V
Simon Cohen covers a variety of consumer technologies, but has a special interest in audio and video products, like…
Samsung shows off the first two 77-inch QD-OLED 4K TVs at CES 2023
Samsung S95C QD-OLED 4K TV.

Samsung was the first company to show off a 4K TV based on QD-OLED technology at CES 2022, and now, at CES 2023 it has unveiled two new QD-OLED models -- the S95C Samsung OLED and S90C Samsung OLED -- and each will be available as 77-inch models. Both will also be offered in 55- and 65-inch sizes.  The news came one day after Samsung Display confirmed it would show its next-gen "QD-OLED 2023" panel at the show in a 77-inch size.

When QD-OLED-based TVs debuted in 2022, Samsung and Sony revealed the first two 4K TVs models within hours of each other: the Samsung S95B and the Sony A95K. Both TVs proved to be absolutely stunning in terms of picture quality, leaving our reviewer no choice but to award them a rare 10/10 rating. But the TVs themselves weren't especially large; only 55- and 65-inch sizes were introduced.

Read more
Samsung’s CES 2023 TVs get thinner, brighter, healthier, and better for gaming
Samsung 2022 QN900B 8K Neo QLED TV.

On display at CES 2023, Samsung's 2023 TV lineup is getting a wide variety of upgrades, including thinner designs, better sound systems, 4K cloud-based gaming, and some interesting health applications that the company is borrowing from its mobile division. Here's everything you need to know.
MicroLED gets smaller, more affordable
Samsung was an early promoter of microLED display tech, which uses tiny LED lights as individual pixels instead of using them as the backlight on an LCD-based TV (LED TV, mini-LED TV). Unfortunately, microLED TVs have tended to be huge (starting at 110 inches), expensive, and somewhat limited in resolution at smaller sizes.

The company's new Micro LED CX, at 76 inches, is its smallest yet, and Samsung promises it will also be the most affordable microLED TV ever released.

Read more
Marantz’s new Cinema series AV receivers are a stylish way to go 8K
Marantz Cinema AV 10 8K AVR in black.

AV receivers might be the nerve center of every serious home theater setup, but these big (and usually shiny and black) boxes aren't exactly the most beautiful things to look at. However, Marantz's new Cinema line of 8K Dolby Atmos AV receivers might just be the first to give folks a real alternative to the flat-panel-full-of-buttons aesthetic we've become accustomed to. The new models start at $1,200 for the Cinema 70s and go up to $7,000 for the flagship AV 10. They will be available by the end of October, though only the Cinema 50 and 60 will be released initially.

In addition to a textured finish that graces the side portions of the Cinema's front panels, each model has an elegant circular display window that either acts on its own as the main way to see critical status information or can be used to augment a much larger full display hidden behind a hinged cover.  It's a design that Marantz debuted on its Model 30 stereo amplifier. These improvements are more than superficial. The Cinema series also has a new graphical user interface, as well as voice command compatibility.

Read more