Skip to main content
  1. Home
  2. Audio / Video
  3. News

Sony Announces Bravia LCD HDTV Brand

By

Sony today added a new television sub-brand line to join its well known Trinitron brand. The brand, to be called Bravia, will represent the company’s line of high-definition flat-panel LCD TVs.

The first models to carry this new brand, Sony said, will be five LCD TVs ranging in screen sizes from 26 to 40 inches. Bravia stands for “Best Resolution Audio Video Integrated Architecture”.

Recommended Videos

To celebrate the launch of this new sub-brand, Sony has the Bravia logo on a right field sign at Yankee Stadium as well as recently launching a consumer HDTV education website.

Related

“I’m confident that BRAVIA will become as important and recognized as Sony’s Trinitron brand,” said Dick Komiyama, president and chief operating officer for Sony Electronics. “Consumers look to Sony for leadership in television and BRAVIA signals a completely new tradition — it is the culmination of 36 years of innovation and expertise in TV. Teaming BRAVIA and the New York Yankees is a winning combination.”

Editors’ Recommendations

Digital Trends Staff
Digital Trends Staff
Digital Trends has a simple mission: to help readers easily understand how tech affects the way they live. We are your…
There’s a rare deal on the Sony WH-1000XM5 headphones today
Sony WH-1000XM5 headphones seen in black.

The massively popular Sony WH-1000XM5 wireless headphones rarely appear in headphone deals, so if you've had your eye on them for quite a while, you're in luck because they're currently $51 off on Walmart. From their original price of $400, you'll only have to pay $349, but only if you hurry because we don't expect stocks to last long. You're going to miss out on the offer if you take too long, so don't hesitate -- add the wireless headphones to your cart and check out as fast as you can.

Why you should buy the Sony WH-1000XM5
The best headphones that you can buy right now are the Sony WH-1000XM5 wireless headphones, and it's not even close. At the heart is their outstanding wireless sound, supported by top-quality active noise cancellation that uses two processors and eight microphones to block all unwanted sound, as well as crystal-clear hands-free calling using four beamforming microphones and advanced audio signal processing. The wireless headphones also offer Bluetooth multipoint connection so that you can quickly switch between different devices, touch controls for functions like adjusting volume and calling your digital assistant, and Speak-to-Chat and Quick Attention features to stop your music and let ambient sound in without having to take them off.

Read more
Sony’s premium soundbars will finally get support for VRR, ALLM
Sony HT-A7000 Dolby Atmos soundbar close-up of top panel.

It's been a long time coming, but the wait is almost over. Sony's premium home theater soundbars are set to receive a software update that will add support for variable refresh rate (VRR) and auto low-latency mode (ALLM), two HDMI 2.1 gaming features that have been absent since these products launched.

The soundbars in question are the Sony HT-A5000, HT-A7000, and the multi-wireless speaker HT-A9 system. All three are scheduled to receive the update this fall, but Sony has declined to share specific timing, saying only that there will be more information closer to the rollout date.

Read more
What is Roku? The streaming platform explained
A roku powered TV hanging on a wall running Roku OS 12.

How do you get your Netflix, Disney+, Hulu, or Prime Video fix? Chances are it's through a streaming device or smart TV, and there's a good chance that it's through a Roku device or one running its pioneering streaming operating system. At this point, cord-cutting is old news, and Roku was one of the earliest companies to drive the adoption of web-based streaming with its self-contained, app-driven devices.

Today, watching something "on Roku" is standard parlance and the company's popular platform can be found baked into some of the biggest TV brands in the world as well as in its own lineup of streaming devices sticks, and set-top boxes. Even so, that doesn't mean you totally get what a Roku actually is. What is Roku? How does Roku work? Do you need a subscription to use it? Is it just a device you buy, or is it software?

Read more