“Analysts way smarter than I am have generally given two or three explanations for VOOM’s demise. One reason, they say, is that the TV-watching world simply wasn’t ready for such an HD-centric service. Furthermore, they opine, it was virtually impossible for VOOM to catch up to the near-insurmountable lead in total subscribers (and thus profitability) held by DIRECTV and DISH Network. Finally, there is the feeling that in the “post-Enron financial climate”, the board of Cablevision was unwilling to continue absorbing the huge losses VOOM was racking up for fear of investor lawsuits. I don’t doubt that those factors weighed heavily in the VOOM’s failure to reach critical mass. “
We have heard horror stories about the reliability of their service and the technicians that installed it. I am sure that the word gets around and that’s why they had trouble getting subscribers. It certainly wasn’t for a lack of advertising.
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