A Billion Downloads From Pepsi

By Digital Trends Staff December 3, 2007

If you’re looking for free music, better gear up for next month’s Superbowl. That’s when Pepsi is expected to announce a giveaway of a billion free downloads, all DRM-free, in partnership with the Amazon music store. According to Billboard, five billion Pepsi bottle caps will contain codes, a billion of which will give access to free downloads. Three years ago the company undertook a similar promotion with iTunes. The big difference between now and then is that all the iTunes downloads were copy-protected. Billboard stated that Amazon was willing to pay labels 40 cents for each track downloaded, which has proved problematic for some majors, which is 25-30 cents less than they normally pay and 30 cents less than Apple. It’s interesting, though, that the labels don’t seem to have baulked at the tracks being DRM-free; many have moved toward that position, and even iTunes now sells some DRM-free tracks.

Digital Trends Staff

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