Amazon today said they were launching a new section on their vast online shopping site dedicated to better promoting independent music artists. This "Go Indie" section will feature hand-picked selection of nearly 700 titles, 150 of which carry a reduced price of $9.99.
Amazon, in addition to offering a reduced price on a select number of CDs, will also feature video content from six indie artists, including the Black Keys, Air, The Shins, Sam Bush, Robyn Hitchcock and CéU. This video content and the special section will only be available for what is being described as a limited time.
More than 30 music labels are taking part in this indie music push, including Alligator Records, Anti, Astralwerks, Barsuk, Beggars Group, Bloodshot Records, Compass Records, Domino Records, Epitaph, Fat Possum, Hellcat, Koch Records, Matador, Megaforce, Mute, New West, Putumayo, Rykodisc, Sci Fidelity, Silva, Six Degrees, Smithsonian Folkways, Spin Art, Sub Pop, Sugar Hill, Touch N Go, Ultra, Vagrant, World Music Network and Yep Roc.
“There is an incredible amount of great indie music being produced that has traditionally been very difficult for music fans to find,” said Peter Faricy, vice president of music at Amazon.com, in a statement. “We have teamed up with indie’s most prominent labels to create the ‘Go Indie’ store to help our customers find music and to help music find our customers.”
